Growth Strategist - D2C / eCommerce

Growth Strategist the Role

The Growth Strategist will be responsible for identifying, prioritizing, and executing initiatives to achieve exponential revenue and user growth for the D2C (Direct-to-Consumer) brand.

This role requires a data-driven approach, a deep understanding of the consumer journey, and a knack for experimenting with new acquisition and retention channels.

Key Responsibilities :

• Growth Roadmap : Develop the overarching 12-18 month growth strategy, spanning user acquisition, activation, retention, and monetization funnels.
• Experimentation & A / B Testing : Design and lead rapid, high-velocity A / B tests across product features, marketing channels, and pricing strategies to optimize key conversion metrics.
• Data Analysis : Work closely with the Data Science team to analyze complex customer behavior data, identify high-leverage growth opportunities, and create predictive models for customer lifetime value (CLV).
• Channel Strategy : Evaluate and launch new customer acquisition channels (e.g., new social platforms, partnerships, affiliate programs) and optimize the performance and ROI of existing channels (SEM, Paid Social).
• Cross-Functional Leadership : Partner with the Product, Marketing, and Engineering teams to translate growth hypotheses into executable product / marketing features and campaigns.
• Market Intelligence : Monitor competitor strategies and macro consumer trends to ensure the brand maintains a competitive edge and explores new market segments.

Qualifications & Skills :

(ref : iimjobs.com)