Senior Brand Manager – Protein Chef

Senior Brand Manager – Protein Chef

Location : Bangalore

Department : Brand & Marketing

Experience : 5+ years with 2+ years of core Brand Management

Instagram : @proteinchefbylofoods

About Protein Chef

Protein Chef is India’s first High-Protein Everyday Food Brand - built to make protein a part of every Indian meal, every day.

In under a year, Protein Chef has become India’s 2nd most followed health food brand (@proteinchefbylofoods), and one of the fastest-growing food brands in the country.

Our goal at Protein Chef is simple :

Make “Protein for Everyone, Every Day” a reality.

ProteinChef is from the house of Lo Foods — India’s largest functional food company targeted towards specific Lifestyle Conditions like Obesity, Diabetes, Gluten intolerance. The overall mission is : To impact the health of 100 million Indians through Functional food.

The Opportunity

We’re looking for a hands-on Senior Brand Manager to make ProteinChef India’s largest and most loved brand for Everyday High Protein Food.

Someone who can connect brand thinking (insight, positioning, differentiation) with brand doing (campaigns, communication, packaging, go-to-market).

You’ll own the brand end-to-end — from strategy to execution - ensuring every touchpoint reflects our promise : Protein for Everyone, Every Day.

This role is built for someone who doesn’t just plan campaigns - they build brands.

Key Responsibilities

Brand Strategy & Planning

Translate Protein Chef’s positioning of “Protein for Everyone, Every Day” into actionable brand plans and campaign roadmaps.

Identify where the brand stands today, where it needs to go, and what brand actions will get us there.

Analyze consumer insights, category trends, and competition to identify whitespace and growth opportunities.

Evolve brand positioning, tone, and visual language to keep Protein Chef ahead of the curve.

Build and execute annual and quarterly brand calendars aligned with business and revenue goals with clear objectives and measurable outcomes.

Brand Building & Campaign Execution

Plan and execute large-scale brand campaigns — across digital, revenue channels and offline

Partner with creative, design, and social teams to bring campaigns to life with high creative and executional excellence.

Drive consistent storytelling across ads, packaging, reels and website — building one clear, cohesive brand voice.

Oversee brand activations and partnerships that drive awareness and engagement.

Track and analyze performance metrics (ROI’s) and course-correct for maximum impact.

Packaging & Product Communication

Own packaging development end-to-end — from brief to final execution.

Work with design, R&D and go-live teams to deliver packs that are on-brand, on-time, and on-point.

Define pack architecture, naming, claims, and communication hierarchy to ensure consistency across SKUs.

Build packaging systems that scale across categories while keeping strong brand recall.

Cross-Functional & Vendor Collaboration

Work closely with Revenue, production, and NPD teams to align on product launches and go-to-market plan

Manage external creative, design, and production agencies and partners to deliver high-quality output.

Own project timelines, briefs, communication and follow-through across stakeholders.

Performance & Brand Health

Monitor brand performance and KPIs across awareness, engagement, and sales metrics.

Present monthly brand dashboards with actionable insights and recommendations to the leadership team.

Manage budgets efficiently and ensure every campaign delivers measurable impact.

What We’re Looking For

5+ years of experience with at least 2 years in core brand management

Brand Management experience in consumer facing brands in FMCG / Food / Beauty / Personal Care is a must.

Strong mix of brand thinking + execution ability - can connect long-term brand strategy with short-term action.

Proven experience in owning brand campaigns, creative projects, and execution end-to-end.

Excellent communication, creative briefing, and stakeholder management.

High sense of ownership - someone who thrives in fast-paced, high-accountability environments.

An eye for great work and a bias for getting things done.

Why Join Us

Build India’s Fastest-Growing Protein Food Brand redefining how the country consumes protein.

Work closely with the Founder and Group Brand Director, shaping a brand with national scale and global potential.

Operate in a high-ownership, no-silos culture where great ideas and execution both matter.

Be part of a team building a new food category for India - Protein in Everyday Food.

Apply here or share your profile at kavita@bajofoods.com, based on relevancy we will reach back to you shortly.