Senior Web Analyst - Customer Data Platform

Description :

Role : Sr. Web Analyst

Experience : 3-5

Location : Noida

About The Company ?

We believe data is only as valuable as the business results it drives. We are a boutique team of growth engineers, data scientists, and strategists delivering scalable data-driven growth solutions for ambitious E-commerce and B2B SaaS companies.

Unlike traditional agencies that provide dashboards, we focus on outcomesbuilding analytics systems that power sustained profitability and growth.

The Role :

As a Senior Web Analyst, you will be a strategic partner for our clients, bridging business objectives and web analytics execution.

You will work closely with stakeholders to identify their key challenges and design comprehensive web analytics solutions that unlock customer insights, optimize digital experiences, and drive measurable growth indicators such as increased conversion rates and customer lifetime value (CLTV).

You will lead the design and implementation of analytics strategies across web and mobile platforms, ensuring data integrity and actionable insight.

Key Responsibilities :

• Lead discovery sessions and requirement gathering to translate business questions into impactful web analytics strategies and technical specifications.
• Design, document, and manage implementation of scalable data layers for websites and mobile apps that capture critical customer interactions.
• Own end-to-end deployment, validation, and maintenance of Google Analytics 4 (GA4) and Google Tag Manager (GTM) setups, including advanced e-commerce tracking.
• Lead mobile app analytics tracking (e.g., Firebase) integration for a unified cross-channel view of the customer journey.
• Collaborate with marketing and technical teams to ensure seamless data flows into broader marketing systems such as Customer Data Platforms (CDPs), Email platforms, and CRMs.
• Build intuitive dashboards and reports that clearly link web analytics to key business outcomes, demonstrating ROI and growth impact.
• Drive productivity by adopting and championing efficiency tools including AI-powered automation for documentation and analysis.

What You Bring :

Bonus Skills :

Why Join Us ?

(ref : hirist.tech)