Business Head - D2C / Ecommerce

Company : Hoora Technologies Location : Nagpur (In-office) Reports to : CEO

Mission : Lead Hoora's D2C business, with full P&L ownership, to build a dominant brand in the automotive products market. Your main goal is to drive the business to ₹20-25 Crore in yearly revenue .

Salary & Benefits :

Salary : ₹12–24 LPA + Performance-Based Incentives + ESOPs

Type : Full-Time

Key Responsibilities

P&L Management : Fully own the D2C vertical's P&L, ensuring end-to-end business delivery and achieving aggressive revenue targets.

Performance Marketing : Run ROI-focused ad campaigns across Meta, Google, marketplaces, and affiliate channels to drive high-value traffic and conversions.

Growth & Conversion Rate Optimisation (CRO) : Build and optimise high-converting landing pages and eCommerce funnels. Use analytics and A / B testing to reduce drop-offs and improve user journeys.

Product & Market Strategy : Work with product and sourcing teams to identify high-selling products (SKUs). Define pricing, positioning, and creative angles to maximise market response.

Customer Retention : Execute retention strategies to boost repeat purchase rates and increase customer lifetime value (LTV) through channels like email, WhatsApp, and SMS.

Data & Reporting : Track daily and weekly KPIs, including revenue, CAC, ROAS, LTV, and repeat purchase metrics. Maintain dashboards to share actionable insights with the leadership team.

Cross-Functional Leadership : Lead and align teams across growth marketing, product, tech, and operations to ensure flawless execution of business goals.

Ideal Candidate Profile

Experience : Minimum 5+ years in a D2C, marketing, or business leadership role, preferably in the autocare or automotive products industry.

Track Record (Mandatory) : Must have a proven direct contribution to scaling a brand to ₹20-25 Crore or more in yearly revenue .

Skills : Deep knowledge of the D2C ecosystem, including paid media mastery (Meta, Google), funnel building, CRO, and retention marketing.

Industry Fit : Experience with automotive product brands (like 3M, Turtle Wax, Wavex, Shinex, etc) or hyperlocal companies (like Zomato, Blinkit, GoMechanic, etc) is highly preferred.

Technical Tools : Proficient with Shopify, GA4, Ads Manager, and CRM systems (e.g., Klaviyo).

Location : Must be Nagpur-based or willing to relocate.