Group Head - eCommerce

About the Company :

Performics is India's largest performance marketing agency. We offer a range of digital marketing services including Paid Media, Organic Content and SEO, eCommerce, Digital Branding, Programmatic and Analytics. We are known for consistently delivering high-impact results and creating sustainable digital growth for brands in various industries, including BFS, Insurance, Consumer & Packaged Goods, OTT, Telecom, Travel, and New-age Startups. We are part of Publicis Groupe, the world’s second largest marketing and communications company with 95+ years of consistent track record.

Job Profile

Strategic Account Leadership :

Possess 5-7+ years of experience in managing end-to-end advertising accounts across Amazon, Flipkart, Blinkit, Instamart, Zepto, Myntra, Nykaa, Tata1MG etc.

Comprehensive knowledge of Amazon, Flipkart, and other ecommerce platforms to help brands navigate growth opportunities effectively.

Serve as the primary point of contact for client relationships, ensuring alignment with their goals and delivering impactful outcomes.

Lead monthly, quarterly business planning, review meetings, and Annual Operating Plan (AOP) discussions to achieve client objectives.

Campaign and Account Oversight :

Guide the team in planning, creating, and executing paid media strategies tailored to client needs.

Oversee overall account performance, ensuring campaigns are optimized to achieve key performance indicators (KPIs) such as reach, conversions, and profitability.

New Business Development :

Conduct research to analyze category trends, competitive landscape, market size, and growth potential.

Lead comprehensive brand audits to identify challenges, gaps, and growth opportunities in current setups.

Develop customized strategies and actionable plans to address these challenges and achieve sustainable business growth for clients.

Data-Driven Decision Making :

Perform detailed analysis of ecommerce and business data to uncover insights, identify risks, and capitalize on opportunities for growth.

Team Leadership and Mentorship :

Facilitate onboarding processes to ensure smooth integration of new team members into the organization.

Mentor and manage Managers, enabling them to upskill and take on leadership responsibilities for account management.

Ecommerce Best Practices :

Stay abreast of platform trends, advancements in ecommerce, and evolving consumer behavior to drive innovation.

Recommend and implement best practices to improve market share, enhance conversion rates, and maximize brand performance.

Key attributes :

Curiosity to learn & grow in a fast-paced environment.

Agile & proactive when suggesting ideas or brainstorming with team / client.

Ability to take ownership & working with brands & Ecommerce platforms.

Upskilling constantly to keep up with the industry trends & updates.

Familiarity with API integration and technical experience is an added advantage.