Program Marketing Manager

Education : Bachelor’s degree in a related field, or equivalent years of relevant experience

Experience : 3 + years

Skills, qualifications and experience required :

3+ years of experience in any of the following : data / analytics, CRM analysis, marketing operations, or database marketing

Experience working with CRM systems, including Salesforce

Knowledge of Salesforce, YouTrack, or similar tools

Strong attention to detail, accuracy, and ability to handle a large volume of requests

Strong analytical skills

Demonstrated ability to work in fast-paced, process-driven environments

Pharmaceutical industry experience is a plus

Main duties and responsibilities :

Audience Targeting – Program Manager is a key member of the global Medscape Professional business. This role oversees end-to-end targeting processes and serves as the primary source of audience segmentation insights for marketing and other internal teams. You will be responsible for extracting, creating, segmenting, updating, and optimizing HCP audience lists used in our marketing engagement campaigns. Collaboration with marketing, business intelligence, and data teams is essential to ensure accurate and timely audience building and setup for our digital marketing campaigns.

Key Responsibilities

Audience Targeting & Strategy

Responsible for the construction of healthcare professional (HCP) audiences for direct-to-physician digital marketing campaigns

Manipulate data to support marketing audience construction and analysis

Coordinate and manage audience creation processes, including submitting internal targeting requests, audience setup, and analyzing data outputs

Collaborate with cross-functional teams (program marketing, marketing solutions, BI, etc.) to define audience criteria

Develop and maintain documentation for list generation processes and audience definition

Build a strong understanding of Medscape’s proprietary targeting capabilities, data tools, and product offerings

Partner with marketing and data teams to maintain and enhance audience segmentation strategies