No longer accepting applications
Marketing Lead – Performance & Growth (Urgent)
KILIGBengaluru, Karnataka, India9 hours ago
Job descriptionOversee planning, execution, and optimization of high-performance campaigns for ROAS, CPS, LTV, and conversion efficiency. Lead the creative testing framework — drive A / B testing across creatives, ad copy, landing pages, and funnel experiences. Collaborate with the Brand and Creative teams to craft performance-oriented content that converts and scales. Implement best practices for funnel optimization, retargeting, and lifecycle marketing. Lead data-driven decision-making using advanced analytics tools (GA4, Mixpanel, Looker, etc.) to measure performance and diagnose funnel drop-offs. Build and maintain dashboards for campaign tracking, cohort analysis, and customer segmentation. Translate consumer and behavioral insights into actionable strategies for sustained growth. Own and manage the overall performance marketing budget—allocate efficiently across channels for maximum ROI. Build accurate forecasts for acquisition costs, growth targets, and campaign-level outcomes. Evaluate channel performance regularly and recommend strategic reallocation for optimal results. Lead, mentor, and develop a team of marketing specialists and analysts. Collaborate closely with brand, design, content, and product teams to ensure integrated execution. Foster a test-and-learn culture, encouraging innovation and rapid experimentation. 7–10 years of proven experience in performance marketing, growth, or digital leadership within consumer, lifestyle, or D2C brands. Demonstrated experience in scaling paid performance channels and managing 7–8 figure monthly ad budgets. Experience managing and mentoring a marketing or growth team. Deep expertise in Meta Ads, Google Ads, and performance analytics. Proficiency in A / B testing, automation, CRM, and retention tools. Strong analytical mindset with the ability to translate complex data into growth actions. Proven success in scaling performance campaigns from 0→1 and driving measurable growth. Excellent cross-functional collaboration and communication skills. An opportunity to own and shape the growth strategy for fast-scaling consumer brands. Exposure to end-to-end marketing and brand-building across multiple digital ecosystems. A dynamic, high-growth environment that values innovation, autonomy, and measurable impact. Competitive compensation with performance-linked incentives.
About the Role :
We’re seeking a Marketing Lead – Performance & Growth to spearhead True North International’s digital growth across our consumer brands - Kilig and Nev. In this role, you’ll lead the growth charter across D2C and e-commerce platforms — owning acquisition, retention, and performance optimisation across digital channels. You’ll combine analytical precision with creative leadership to drive measurable business impact, leading a team of specialists and collaborating cross-functionally to deliver scale.
Key Responsibilities
1. Growth Leadership & Strategy
- Define and own the performance marketing strategy and roadmap across digital and commerce channels.
- Develop integrated multi-channel growth strategies across Meta, Google, SEO, Quick Commerce, and Marketplaces.
- Identify and capitalize on emerging trends and new acquisition channels to drive incremental growth.
- Partner with leadership to align growth goals with overall business and brand objectives.
2. Campaign Management & Optimization
3. Data & Insights
4. Budget Management & Forecasting
5. Cross-Functional Collaboration
Experience :
Skills Sought :
What We Offer
About TrueNorth International
True North International is the powerhouse behind Kilig and Nev, two of India’s fastest-growing consumer brands in the premium lifestyle and home & kitchen appliances space. Our mission is to provide customers with an exceptional range of innovative and high-quality products that enhance their daily lives and redefine modern living.
Create a job alert for this search
Performance Marketing Lead • Bengaluru, Karnataka, India
Related jobs
![[Urgent] Senior Growth Manager – Performance Marketing (Google Ads Specialist)](https://cdn-logos.talent.com/v1/logo/image?feedcode=attb-in&company_name=Bhanzu)
- Promoted
GreenHonchos - Lead - Performance Marketing
GreenHonchosBangalore, India Lead - Performance Roles and Responsibilities : - Develop and execute full funnel paid marketing campaigns for e-commerce clients, focusing on custo...Show moreLast updated: 3 days ago
- Promoted
Senior Growth Manager – Performance Marketing (Google Ads Specialist)
BhanzuBengaluru, Karnataka, India Google Ads (Search, Display, Video, YouTube, etc.EdTech / consumer / subscription businesses.To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enro...Show moreLast updated: 30+ days ago
- Promoted
Headout - Lead - Performance Marketing
HeadoutBangalore, India Lead - Performance Marketing role.Join Headout's Performance Marketing team, a pivotal pillar driving the company's growth.
As the Lead for Performance Marketing, you'll be steering ...Show moreLast updated: 30+ days ago
- Promoted
Bhanzu - Senior Growth Manager - Performance Marketing
BhanzuBangalore, India Senior Growth Manager - Performance Marketing (Google Ads Specialist) To lead and scale Bhanzu's paid acquisition efforts via Google Ads, driv...Show moreLast updated: 6 days ago
- Promoted
Oliveboard - Growth Marketing Role
OliveBoard Comptech Private LimitedBangalore, India Curate compelling content and promotional materials to drive course promotion and brand awareness.Manage push notifications, email campaigns, and other marketing initiatives to engage and retain cu...Show moreLast updated: 30+ days ago
- Promoted
Marketing Lead – Performance & Growth
KILIGBengaluru, Karnataka, India We’re seeking a Marketing Lead – Performance & Growth to spearhead True North International’s digital growth across our consumer brands - Kilig and Nev.
In this role, you’ll lead the growth charter ...Show moreLast updated: 10 days ago
- Promoted
Growth Marketer
Limadata.comhosur, tamil nadu, in The way information is consumed is evolving.Teams need real-time, accurate information to power their products — not static info that goes stale overnight.
Limadata is building the real-time B2B dat...Show moreLast updated: 5 days ago
- Promoted
Bhanzu - Google Ads Specialist / Senior Growth Manager - Performance Marketing
BhanzuBangalore, India Google Ads (Search, Display, Video, YouTube, etc.EdTech / consumer / subscription Description : - To lead and scale Bhanzus paid acquisition efforts via...Show moreLast updated: 30+ days ago
- Promoted
Performance Marketing Lead
OpptraBengaluru, Karnataka, India Bengaluru (with travel within India, GCC, and South East Asia as needed).Opptra unlocks Asian expansion for consumer brands through e-commerce and digital capabilities.
We build category-aligned fra...Show moreLast updated: 28 days ago
- Promoted
Sales and Marketing Lead
Qumin.aiBangalore Urban, Karnataka, India AI-powered quality assurance for e-commerce and SaaS businesses.We help online stores catch bugs before they cost sales.We're looking for our first sales hire - someone who's hungry to close deals ...Show moreLast updated: 18 days ago
- Promoted
Growth Marketing Manager
KonfirmityBengaluru, Karnataka, India Konfirmity is redefining security-driven compliance for companies that can't afford to get it wrong.We serve three critical markets : enterprise-selling companies navigating complex security require...Show moreLast updated: 16 days ago
- Promoted
Performance Marketing Lead
Ekya SchoolsBengaluru, Karnataka, India About Us : Founded in 2010, Ekya Schools is a chain of progressive K-12 schools in Bangalore, India offering Kindergarten & Montessori and Grades 1-12 affiliated to CBSE, ICSE and Cambridge IGCSE.W...Show moreLast updated: 30+ days ago
- Promoted
Unified GlobalTech - Senior Manager - Performance & Growth Marketing
Unified Electro-Tech LtdBangalore, India Description : About the Role We are looking for a dynamic, data-driven Senior Marketing Manager to own and scale our digital performance and growt...Show moreLast updated: 23 days ago
- Promoted
[Urgent] Senior Growth Manager – Performance Marketing (Google Ads Specialist)
BhanzuBengaluru, Karnataka, India Experience : 5-8+ years of hands-on experience in performance marketing, specialising in Google Ads (Search, Display, Video, YouTube, etc.
EdTech / consumer / subscription businesses Job Description : ...Show moreLast updated: 27 days ago
- Promoted
Product Marketing Lead
PixisBengaluru, Karnataka, India Job Tittle : Product Marketing Lead.We’re looking for a hands-on Product Marketing Lead to bridge product and market, driving adoption for our AI platform (Prism + Adroom) and building the messaging...Show moreLast updated: 8 days ago
- Promoted
Senior Growth Manager - Performance Marketing (Google Ads Specialist)
BhanzuBangalore, Bangalore (district) Google Ads (Search, Display, Video, YouTube, etc.EdTech / consumer / subscription businesses.To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enro...Show moreLast updated: 4 days ago
- Promoted
AI Marketing Lead (B2B2C)
Swirlhosur, tamil nadu, in Swirl is building the Palantir for Agentic Commerce : a low / no-code platform for enterprises to create multimodal AI agents with.
We work with OEMs across consumer electronics, automotive, appliances...Show moreLast updated: 10 days ago
- Promoted
Performance Marketing Lead
Responsive Media Tech ServicesBangalore, India Role Summary : We are seeking a Digital Marketing Lead to partner with clients in leading and executing digital marketing initiatives, including media planning and cli...Show moreLast updated: 30+ days ago