GreenHonchos - Lead - Performance Marketing

Lead - Performance Roles and Responsibilities :

• Develop and execute full funnel paid marketing campaigns for e-commerce clients, focusing on customer acquisition, retention, and revenue growth.
• Drive traffic and conversions via performance marketing on platforms like Meta Ads Manager, Google Ads, Google Shopping, and other relevant channels.
• Optimize campaigns for key metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Customer Lifetime Value (CLTV).
• Analyze customer behavior, performance data, and platform insights to refine campaigns and strategies.
• Generate detailed weekly and monthly reports with actionable insights for stakeholders, focusing on ROI and revenue impact.
• Utilize AI tools to stay updated with the latest industry trends and innovations.
• Leverage AI-powered automation to streamline repetitive tasks and improve efficiency.
• Partner with e-commerce and merchandising teams to identify best-selling products, underperforming SKUs, and seasonal opportunities.
• Prioritize campaigns based on product demand, stock levels, and profit margins.
• Ensure that marketing budgets align with high-demand inventory to avoid overstock or out-of-stock issues.
• Collaborate with creative teams to produce compelling ad creatives and copy tailored to the e-commerce customer journey.
• Implement A / B tests for product imagery, ad formats, and messaging to identify top-performing combinations.
• Optimize communication strategies for specific audience segments (e.g., first-time buyers, cart abandoners, repeat customers).
• Lead and mentor a team of performance marketers to achieve client revenue target and growth.
• Work closely with inventory, CRM, product, and creative teams to align marketing goals with overall e- commerce strategy.
• Diagnose campaign-level performance drops or inefficiencies and provide immediate solutions.
• Continuously refine targeting strategies to improve performance across various platforms.
• Leverage tools such as Google Analytics, Meta Ads Manager, Google Ads Platform, and other e-commerce analytics tools to track, report, and improve campaign performance.
• Familiarity with CRM tools and dynamic retargeting is a Candidate Profile :
• Minimum relevant Experience of 2 to 3 Years.
• Strong team management and team mentoring skills.
• Experience in Paid Campaigns Management / Google ads / Facebook Ads and relevant roles
• Hands-on experience in online marketing and brand management. (Preferably on retail fashion / lifestyle brands).
• Exposure to Branding, Advertising and Online marketing (Agency Experience)
• Experience of managing online campaigns across a number of media platforms and tools (including, but not limited to, AdWords, Facebook Ads, LinkedIn ads, Twitter ads, Instagram ads etc.)
• Strong communication, presentation, organizational and problem-solving skills with the ability to collaborate across teams.
• Responsible self-starter, innovative thinker, analytical, detail-oriented; comfortable in a metrics driven business environment.

(ref : iimjobs.com)