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Marketing Head

Marketing Head

K.R. Mangalam Group of SchoolsNew Delhi, Delhi, India
20 days ago
Job description

Position Overview

We are seeking a dynamic, strategic, and creative Marketing Head to lead the marketing and brand-building initiatives across the KR Mangalam World Schools network. The role demands a results-driven leader who can blend traditional school marketing with modern digital strategies, drive admissions growth, strengthen brand visibility, and engage parents, students, and the wider community effectively.

Key Responsibilities-

Strategic Leadership

  • Develop and execute the overall marketing and brand strategy for KR Mangalam World Schools across multiple campuses.
  • Drive student admissions growth through innovative campaigns, parent engagement initiatives, and community outreach.
  • Position KR Mangalam World Schools as a leading brand in K-12 education in Delhi NCR and other expansion cities.

Brand & Communications

  • Maintain consistent brand messaging across all campuses, ensuring alignment with the group’s vision and values.
  • Oversee internal and external communications, including press releases, newsletters, parent communications, and reputation management.
  • Build thought-leadership campaigns highlighting academic excellence, extracurricular achievements, and student success stories.

    • Digital & Performance Marketing

  • Lead digital campaigns (SEO, SEM, PPC, social media, influencer tie-ups) focused on generating high-quality leads for admissions.
  • Manage the schools’ website, ensuring it remains updated, user-friendly, and aligned with parent needs.
  • Develop a strong social media presence that highlights student activities, achievements, and the unique culture of KR Mangalam.

    • Admissions & Outreach

  • Design and execute admissions marketing campaigns (online and offline) to meet enrolment targets.
  • Collaborate closely with principals and admissions teams to track lead-to-conversion funnels and optimize processes.
  • Build relationships with feeder schools, parent communities, and education consultants.

    • Events & Community Engagement

  • Conceptualize and oversee impactful school events, open houses, competitions, and cultural programs that enhance visibility.
  • Strengthen alumni engagement and leverage success stories for brand-building.
  • Drive partnerships with corporates, NGOs, and media to increase visibility.

    • Market Intelligence & Analytics

  • Conduct competitor benchmarking and parent surveys to refine positioning and offerings.
  • Track ROI on campaigns through analytics dashboards; regularly report insights to leadership.
  • Leverage data-driven strategies to enhance lead generation, parent satisfaction, and brand loyalty.

    • Qualifications & Experience-

  • Master’s degree in marketing, Business Administration, or related field.
  • 10+ years of progressive experience in marketing, preferably in education, premium services, or consumer sectors.
  • Proven track record in digital marketing, brand management, and lead-generation campaigns.
  • Strong leadership, team management, and stakeholder communication skills.
  • Ability to balance strategic vision with hands-on execution.

    • Key Competencies

  • Strategic thinker with creative execution abilities.
  • Data-driven decision-making and strong analytical mindset.
  • Excellent written and verbal communication skills.
  • Strong interpersonal skills to collaborate with principals, faculty, and external stakeholders.
  • Passion for education and child development.

    • Reporting

  • Reports to : Director / Owner (Group Leadership)
  • Works closely with : School Principals, Admissions Teams, Digital Agencies, and Vendors

    • Compensation

  • Competitive salary aligned with industry benchmarks.
  • Performance-based incentives linked to admissions growth and brand visibility metrics.

    • Interested candidates can share their resumes at

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