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Partnership Marketing Leader

Partnership Marketing Leader

Mahindra Holidays & Resorts India LimitedRepublic Of India, IN
17 hours ago
Job description

Key Role Summary

The GM – Acquisition Marketing (PRO & Alliances) is responsible for driving customer acquisition and revenue growth through strategic partnerships, member referral programs, and loyalty-led marketing initiatives. This role leads a Pan India team, builds high-impact alliances across diverse cohorts, and ensures consistent delivery of acquisition KPIs. It combines strategic vision with operational execution, data-driven decision-making, and cross-functional collaboration to expand market reach and elevate brand performance.

Key Responsibilities

Strategic Alliances & Partnerships

  • Develop and execute a national alliance roadmap targeting corporates, brand stores, RWAs, schools, malls, and premium retail cohorts
  • Drive lead generation through high-impact partnerships and joint marketing initiatives
  • Expand market reach and unlock new revenue streams by aligning alliances with defined customer segments

Member Referral & Loyalty

  • Collaborate with Data Science to segment member base and generate high-quality referrals
  • Design and implement loyalty programs to enhance member engagement and drive acquisition
  • Apply cohort-based strategies based on membership plans, vintage, and holidaying behavior

    • Monthly Activities & Revenue Delivery

  • Plan and oversee Pan India acquisition activities to meet input / output KPIs
  • Monitor daily sales dashboards and optimize regional performance
  • Analyze trends and implement tactical growth strategies

    • Team Leadership & Stakeholder Management

  • Lead and mentor regional acquisition teams to achieve productivity and revenue goals
  • Collaborate cross-functionally with Sales, Marketing, and Product teams to ensure seamless execution
  • Foster alignment across departments to maximize campaign impact

    • Performance Monitoring & Governance

  • Track KPIs and report performance insights to senior leadership
  • Benchmark alliance and referral practices against industry leaders
  • Support digital adoption by maintaining audit and performance data on central platforms

    • SOP Development & Process Excellence

  • Contribute to the creation and refinement of SOPs for alliance marketing and referral programs
  • Ensure documentation aligns with brand standards and operational feasibility
  • Support training initiatives with clear, actionable SOPs and best practices

    • Qualifications & Skills

  • Postgraduate degree in Marketing, Business, or related field
  • 15+ years of experience in customer acquisition, alliance marketing, or business development
  • Proven success in leading Pan India teams and delivering revenue growth through partnerships
  • Strong leadership, communication, and stakeholder management skills
  • Data-driven mindset with a sharp eye for trends, segmentation, and performance optimization
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    Marketing Leader • Republic Of India, IN

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