Digital Marketing Manager

Job Title : Senior Digital Marketing Manager – Lending, Insurance & Mutual Funds

Location - Hyderabad

Experience - 5-10 Yrs

To Apply, fill out this Google Form

Responsibilities

• Develop and execute digital marketing strategy for lending, insurance, and mutual fund products.
• Plan and manage performance marketing campaigns across Google, Meta, YouTube, and affiliate channels.
• Drive lead generation, lower CAC, and improve conversion funnels.
• Build and optimize landing pages, ad creatives, and campaign messaging.
• Oversee SEO strategy : on-page, off-page, technical SEO, and keyword research.
• Manage marketing automation, CRM journeys, and remarketing flows.
• Track daily campaign performance, ROI, and product-wise cost metrics.
• Coordinate with Product, Tech, and Design teams for campaign requirements.
• Ensure marketing compliance with RBI, IRDAI, and SEBI guidelines.
• Handle brand positioning and communication for all three verticals.
• Manage social media strategy and content calendar.
• Conduct competitor benchmarking and market trend analysis.
• Work with external agencies, affiliates, and marketing partners.
• Prepare weekly and monthly performance reports for management.

Requirements

Preferred