Digital Marketing Manager
NxtWaveHyderabad, Republic Of India, IN10 days ago
Job descriptionLead all WebEngage automations — SMS, WhatsApp, and Email journeys — across multiple funnel stages. Build & A / B test drip journeys, remarketing logic, and segmentation flows . Partner with content & CRM teams to reduce lead decay and boost Leads to Qualified Leads , Qualified Leads to enrollment conversion . Own campaign dashboards, attribution, and cohort-level ROI tracking . Deep dive into region-wise, creative-wise, and source-wise data. Translate insights into next-level experimentation frameworks (budget shifts, offer tests, CTA redesigns, etc.). Co-own creative briefing, ad scripting, and landing page optimization with the Brand & Creative teams. Run data-informed creative tests (hooks, formats, offers, regional messaging). Bring a growth marketer’s POV to every creative and LP decision. Manage a small team of campaign managers + work cross-functionally with content, brand, and tech. Train new hires on full-funnel performance best practices. Have 5–10 years of experience in performance marketing (EdTech, FinTech, HealthTech, or Insurance preferred). Have scaled budgets > Are fluent with Meta Ads Manager, Google Ads, GA4, WebEngage, and Excel dashboards. Love building funnels, not just campaigns. Think in experiments, cohorts, and data stories . Are comfortable switching from strategy to hands-on execution in the same day. Obsess over speed, precision, and impact . You’ll be at the center of India’s fastest-growing tech upskilling brand , impacting millions of learners. You’ll handle multi-product, multi-region growth — not just one SKU. You’ll own P&L-level outcomes , not just metrics.
🚀 Performance Marketing Manager / Sr. Manager
Location : Hyderabad
Team : Growth & Performance
Category : EdTech / SkillTech
🎯 About the Role
We’re looking for a data-obsessed Performance Marketing Lead who can drive growth across NxtWave’s full product portfolio — NIAT , NxtWave Academy , and NxtWave Intensive — plus upcoming launches. This isn’t a “run some ads” role. You’ll own the full performance funnel — from ad click → lead → enrollment → CAC optimization → retention reactivation , across all channels, cohorts, and geos in India.
If you breathe numbers, love creative experimentation, and can connect “data + psychology + GTM speed,” this role’s built for you.
⚡ What You’ll Own
🧭 Full-Funnel Growth
- Plan, launch, and scale high-performing paid campaigns across Meta, YouTube, Search,Snapchat, LinkedIn, Display.
- Own leads, CPL, CAC, ROAS, and enrollment volume targets — daily, weekly, and monthly.
- Drive multi-product funnel strategies — NIAT (17–18 yrs), Nxtwave Academy (18–20 yrs), Nxtwave Intensive (22–28 yrs).
🧩 Lead Nurturing & Automation
📊 Performance Intelligence
🎨 Creative Strategy + GTM
🧠 Leadership & Collaboration
📈 You’ll Be Great at This If You
₹1 Cr / month with strong ROI.
💥 Why Join NxtWave
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Digital Marketing Manager • Hyderabad, Republic Of India, IN
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