B2B SaaS Marketing Specialist

Job Title : B2B SaaS Marketing Specialist

Location : Remote

Experience : Minimum 2.5 years in B2B SaaS marketing in US Territory

Industry Experience : Preferably from HR SaaS tech but not mandatory.

Employment Type : Full-time

Compensation : Up to INR 60,000 per month, based on experience and skills.

About the Role :

We are seeking a dynamic, data-driven, and creative Growth Marketing Specialist with a strong background in B2B SaaS. This role demands a marketing strategist and hands-on expert who will own and execute growth marketing initiatives focused on SEO, content, social media, email marketing, and innovative hacks leveraging AI and automation. You will play a pivotal role in driving organic lead generation, brand visibility, and customer engagement through modern marketing channels and technologies.

Key Responsibilities :

• Develop and implement SEO strategies with growth marketing hacks, including AI-driven ranking techniques, to boost organic traffic and keyword rankings.
• Create and manage relevant, trend-aligned content campaigns across blogs, newsletters, and other formats.
• Produce engaging multimedia content (images, videos, infographics) using AI tools or collaborate with designers.
• Plan, execute, and optimize social media growth strategies on LinkedIn and Twitter to enhance brand presence and generate leads.
• Use unconventional marketing hacks like ghostwriting, micro-influencer management, community engagement, etc., to expand reach.
• Manage AI-powered and modern marketing tools to automate and scale efforts efficiently.
• Design, implement, and optimize email marketing funnels and automated workflows to nurture leads and increase conversions.
• Drive organic and social selling initiatives to generate quality leads and support sales.
• Analyze and report performance metrics to enable ongoing improvement and growth experiments (A / B testing, funnel optimization).
• Collaborate cross-functionally with sales, product, and design teams to align marketing strategies with business goals.

Required Skills and Experience :

What We Offer :

Skills Required

Linkedin, Lead Generation, Email Marketing, Content Marketing, Twitter, Social Media Marketing, Seo