SaaS Product Marketing Specialist
ConfidentialIndia5 days ago
Job descriptionResearch, write, and publish blogs, landing pages, and case studies. Upload and optimize content on Webflow CMS. Distribute content through emails (Mailchimp / HubSpot) and LinkedIn posts. Repurpose long-form content into short-form posts, carousels, and email snippets for LinkedIn Consumption. Perform keyword research using Ahrefs / SEMrush / Google Keyword Planner. Optimize website pages for target keywords (meta tags, headings, alt text – On Page SEO). Build high-quality backlinks (Off Page SEO) via guest posting, SaaS directories, and partner blogs. Get product listed and optimized on Product Hunt, G2, Capterra, GetApp, SaaSWorthy, etc. Monitor performance using Google Search Console, Google Analytics (GA4), and Ahrefs. Manage company pages on LinkedIn and X (Twitter). Create and post regular updates, carousels, and short-form content. Track engagement and growth using Shield / LinkedIn Analytics. Engage in founder-led storytelling and thought leadership posts. Participate in relevant online communities (LinkedIn groups, Slack, Reddit). Set up and manage LinkedIn Ads, Google Search Ads, and Retargeting campaigns. Define campaign objectives (traffic, sign-ups, demo requests) and measure ROI. Use UTMs, GA4, and Looker Studio for tracking and reporting. Continuously test ad creatives, CTAs, and audience segments. Build and execute email sequences for lead nurturing and user onboarding. Use HubSpot / Customer.io / Mailchimp for automation and segmentation. Track open rates, click rates, and conversions, and optimize accordingly. Set up tracking dashboards using Google Analytics. Monitor key SaaS metrics : Website traffic, MQLs, sign-ups, activation rate, CAC. Provide weekly and monthly performance reports with actionable insights. 2–4 years of hands-on experience in B2B SaaS marketing (preferably early-stage). Proven experience in SEO, content, social media, and paid marketing. Working knowledge of tools : Google Analytics, GA4, Google Ads, LinkedIn Ads, Ahrefs / SEMrush, HubSpot, Webflow, Mailchimp. Strong writing and analytical skills.
Position : SaaS Product Marketing Specialist
Experience : 2-5yrs
Timing : 3 PM – 12 AM IST (Flexible)
Location : Remote- India
SAAS Marketing Experience is MUST
Key Responsibilities
1. Product Positioning & Messaging
- Define and refine product positioning and value proposition.
- Research competitors and ICPs using tools like G2, Capterra, and LinkedIn.
- Ensure all communication (website, campaigns, ads) aligns with core messaging.
2. Content Marketing
3. SEO & Organic Growth
4. Social Media & Brand Building
5. Performance Marketing
6. Email & Marketing Automation
7. Analytics & Reporting
Requirements
About Us
We're an early-stage HR-Tech SaaS startup with an Agentic AI-powered product and a newly launched website.
We're looking for a hands-on SaaS Growth Marketer who can execute across all core channels — content, SEO, social media, performance marketing, and analytics — to drive traffic, trials, and conversions.
Skills Required
linkedin ads , Hubspot, Google Ads, mailchimp, Content Marketing, Google Analytics, Performance Marketing, Seo
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Marketing Specialist • India
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