Talent.com
Marketing Lead

Marketing Lead

RJ Corp RetailPune, IN
7 hours ago
Job description

Key Responsibilities :

Brand Strategy Development :

  • Develop and implement innovative brand strategies aligned with business objectives.
  • Develop and manage marketing budgets, monitoring expenditures, and ensuring cost-effective campaigns.

Customer Engagement & Loyalty Programs :

  • Develop and execute customer cohort strategies for targeted engagement.
  • Regularly interact with customers through personalized communication, feedback, and loyalty initiatives.

    • Community Building & Store Engagement Events :

  • Organize and oversee community-building initiatives such as community-run events, yoga sessions, and in-store training programs to foster a sense of community around store catchments.
  • Drive engagement efforts to build local brand affinity and strengthen community relationships.

    • Marketing KPIs & Store Performance Management :

  • Monitor and analyze key marketing KPIs including store footfall, repeat customer rate, customer lapsers, conversion rates, and average transaction value.
  • Develop strategies to improve these metrics, ensuring sustained store growth and customer retention.
  • Collaborate with retail / operations teams on promotional activities and store events.

    • Product Launches & Promotions :

  • Coordinate product launches and promotional activities in collaboration with sales and product teams.
  • Ensure consistent messaging and branding.

    • Customer Experience Enhancement :

  • Lead initiatives to continuously improve the in-store customer experience, ensuring a seamless, engaging, and personalized shopping journey.
  • Gather customer feedback and work cross-functionally to implement improvements in store environment, service quality, and overall satisfaction.

    • Content / Creative Development :

  • Collaborate with creative teams to produce compelling content that resonates with target audiences.
  • Manage content calendar and ensure brand consistency.

    • Vendors & Partner Coordination :

  • Liaise with external vendors, agencies, and partners to execute campaigns effectively.
  • Work cross-functionally with sales, design, B&M, and other departments.

    • Key Skills & Competencies :

  • Strong understanding of brand marketing, planning, and retail KPIs (footfall, LTV, lapsers, etc.)
  • Experience in customer journey mapping, cohort analysis, and engagement strategies.
  • Ability to analyze multiple store performance metrics and develop targeted growth strategies.
  • Creative thinking with the ability to develop innovative marketing campaigns.
  • Excellent communication and interpersonal skills.
  • Data-driven decision-making abilities.
  • Leadership and team management skills.
  • Passion for enhancing customer experience and store environment.
    • Create a job alert for this search

    Marketing Lead • Pune, IN

    Related jobs
    • Promoted
    Marketing Lead at Startup

    Marketing Lead at Startup

    MennrtelPune, IN
    Mennr is a marketing firm based in the US, built on quality, creativity, and strategy.Our business philosophy is grounded on the belief that if our partners are growing, Mennr too will grow.When we...Show moreLast updated: 3 days ago
    • Promoted
    VP / Head of Global Marketing

    VP / Head of Global Marketing

    MaxVal Group, Inc.pune, maharashtra, in
    The VP / Head of Global Marketing will be responsible for leading end-to-end marketing functions for the company, working closely with the CEO, COO, CRO and other company executives to develop and im...Show moreLast updated: 10 days ago
    • Promoted
    Digital Lead Generation Enthusiast

    Digital Lead Generation Enthusiast

    TECNVIRONS PVT LTDPune, IN
    Empower Your Business with Seamless Automation and Intelligent Communication".Tecnvirons is AI-powered multi-Channel communication and business management solution designed specifically for small ...Show moreLast updated: 10 days ago
    • Promoted
    Email Marketing Manager

    Email Marketing Manager

    Silvermine Grouppune, maharashtra, in
    The Email Marketing Manager will be responsible for planning, developing, implementing, and managing our overall email marketing strategy to drive engagement, retention, and conversions.This role r...Show moreLast updated: 10 days ago
    • Promoted
    Marketing Lead

    Marketing Lead

    ARA Resources Pvt. Ltd.Pune, Maharashtra, India
    ARAs Client is a fast-growing B2B SaaS organization founded by ex-Amazon ad-tech experts, building cutting-edge AI-powered solutions for the retail and automotive ecosystem.Through its business uni...Show moreLast updated: 10 days ago
    • Promoted
    PR & Media Lead

    PR & Media Lead

    PALMONASPune, Maharashtra, India
    Head of Marketing / Brand Director.PR, media, influencer marketing or brand communications.Palmonas is India’s leading demi-fine jewelry brand crafting timeless pieces that celebrate self-expressio...Show moreLast updated: 7 days ago
    • Promoted
    Growth Marketing Manager

    Growth Marketing Manager

    Supanote AIpune, maharashtra, in
    Create thought-leadership content that redefines AI in behavioral health.Build a scalable inbound strategy to attract clinicians, payers, and industry partners. Turn complex clinical and tech topics...Show moreLast updated: 20 days ago
    • Promoted
    Partner Marketing Manager

    Partner Marketing Manager

    CoreStackpune, maharashtra, in
    We’re looking for a self-driven Partner Marketing Manager to take full ownership of the end-to-end growth marketing strategy for our Partner business. This is a high-impact role for an experienced m...Show moreLast updated: 2 days ago
    • Promoted
    AI Marketing Lead (B2B2C)

    AI Marketing Lead (B2B2C)

    SwirlPune, IN
    We work with OEMs across consumer electronics, automotive, appliances and equipment.Own our brand and content end-to-end : conceive → design → ship campaigns that generate qualified meetings and pip...Show moreLast updated: 2 days ago
    • Promoted
    Marketing Manager

    Marketing Manager

    Next Digital RecruitmentPune, Maharashtra, India
    We are looking for a Marketing Manager to lead our global brand presence, campaigns, and market positioning with creativity, precision, and measurable impact. Strategic Marketing Leadership.Develop ...Show moreLast updated: 10 days ago
    • Promoted
    Brand Solutions Lead

    Brand Solutions Lead

    SchbangPune, IN
    Major Roles & Responsibilities : .As a Brand Solutions Lead you will need to have thorough knowledge of the plan in hand for accounts under your purview and will be responsible for interacting with c...Show moreLast updated: 30+ days ago
    • Promoted
    Influencer & UGC Lead

    Influencer & UGC Lead

    youepune, maharashtra, in
    You will own the creator engine end-to-end for.UGC creators and micro-influencers across Instagram, YouTube, X, and LinkedIn. Be the single point of contact : .CTR, installs, conversions, and cost met...Show moreLast updated: 3 days ago
    • Promoted
    Influencer Marketing (D2C / Skincare / Instagram)

    Influencer Marketing (D2C / Skincare / Instagram)

    PeopleGenepune, maharashtra, in
    Campaign Execution : Perfectly execute campaigns across multiple micro and nano influencers to create viral content.Influencer Identification & Vetting : Research and identify a pipeline of micro and...Show moreLast updated: 6 days ago
    • Promoted
    Lead Generation Specialist

    Lead Generation Specialist

    Algorithm Digital Incpune, maharashtra, in
    Job Title : Lead Generator – Digital Marketing Agency.Experience : 1–3 years (preferred).Looking for prospective candidates for generating leads via bulk emailing, LinkedIn, or other social media pla...Show moreLast updated: 2 days ago
    • Promoted
    Head of Marketing || D2C || upto 40lpa

    Head of Marketing || D2C || upto 40lpa

    TalentiserPune, Maharashtra, India
    Create campaigns that encourage people to live with plants, not just buy them.Drive storytelling across D2C, retail, gifting, and quick commerce channels. Build and guide an in-house team while coll...Show moreLast updated: 10 days ago
    • Promoted
    Quick commerce - Performance Marketing

    Quick commerce - Performance Marketing

    Fraganotepune, maharashtra, in
    Optimize campaigns for critical metrics including CAC, ROAS, LTV, CPA, CTR, and retention.Develop and run geo-targeted and hyperlocal campaigns, tailored to Q-commerce delivery zones and demand pat...Show moreLast updated: 8 days ago
    • Promoted
    Head of Marketing

    Head of Marketing

    SingX Pte LtdPune, Maharashtra, India
    SingX is an established Payment Services company, headquartered in Singapore.Founded by a group of ex-bankers, SingX is changing the way cross border payments are made. We began operations 8 years a...Show moreLast updated: 30+ days ago
    • Promoted
    Consultant- Lead Generation

    Consultant- Lead Generation

    Solytics PartnersPune, Maharashtra, India
    Solytics Partners is a Global Analytics firm, recognized with multiple industry awards for innovation and excellence.Our team comprises experts with deep domain knowledge in risk, analytics, AI / ML,...Show moreLast updated: 10 days ago