Assistant General Manager

Job Title : AGM-Sales

Department : Sales & Marketing

Company : Kajaria Bathware Pvt. Ltd.

Location : Ahmedabad, Gujarat

Position Overview

The State Head – AGM will be responsible for leading the bathware business across Gujarat. The role involves strategizing, planning, and executing sales initiatives to drive revenue growth, expand market share, build strong dealer / distributor networks, and ensure brand visibility in the region.

Key Responsibilities

Sales & Business Development

Develop and implement strategic sales plans to achieve business targets for bathware products across Gujarat.

Identify new business opportunities, markets, and customer segments.

Ensure monthly, quarterly, and annual sales targets are met / exceeded.

Channel Management

Build, manage, and strengthen relationships with dealers, distributors, retailers, and channel partners.

Ensure proper appointment of channel partners and drive ROI from each partner.

Monitor channel performance and take corrective actions as needed.

Team Leadership

Lead and manage a team of Area Sales Managers (ASMs), Sales Officers, and front-line sales staff.

Provide training, mentoring, and performance feedback to ensure high productivity.

Drive field discipline and structured reporting.

Market Intelligence & Brand Promotion

Track competitor activities, pricing, and product positioning.

Work closely with the marketing team to execute ATL / BTL activities.

Ensure strong in-market visibility and brand recall across retail touchpoints.

Operations & Reporting

Prepare and present regular reports on sales performance, market feedback, and competitor analysis.

Coordinate with supply chain, logistics, and service teams to ensure smooth operations.

Monitor receivables and ensure timely collection of dues.

Key Requirements

Education : MBA (preferred).

Experience : Minimum 10-15 years of sales experience in sanitaryware, bath fittings, tiles, or building material industry , with at least 3-5 years in a leadership role.

Location Expertise : Strong understanding of the Gujarat market with prior experience in Ahmedabad preferred.

Skills :

Strong leadership and people management skills

Excellent communication and negotiation abilities

Strategic thinking and result orientation

Dealer / distributor network handling

Knowledge of bathware / sanitaryware product lines

Key KPIs

Achievement of sales targets

Dealer / distributor expansion and engagement

Market share growth

Team productivity

Collections and credit control