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Marketing Lead - Exhibition
Bennett Coleman & Co. Ltd. (The Times of India)Delhi, India, India1 day ago
Job descriptionDesign exhibitor acquisition campaigns highlighting event value propositions. Drive visitor marketing through targeted outreach – digital campaigns, databases, industry associations, and partner networks. Manage CRM-driven email marketing and nurture campaigns for leads. Oversee social media strategy and daily execution across LinkedIn, Instagram, and X (Twitter). Plan paid campaigns (Google Ads, Meta, LinkedIn) to generate exhibitor and visitor leads. Optimize website and landing pages for SEO, user engagement, and conversions. Build partnerships with trade associations, media houses, influencers, and B2B portals to enhance event reach. Manage barter deals, promotions, and co-branded campaigns. Coordinate with PR agencies for media coverage, interviews, and post-show publicity. Supervise the creation of all marketing collaterals — brochures, videos, mailers, hoardings, and digital creatives. Develop content calendars, press releases, and newsletters aligned to campaign goals. Work with design and production teams to maintain brand consistency. Plan and oversee on-site branding, signage, and visitor experience design. Support event-day media management, photography, and live content updates. Track and analyze campaign performance, lead generation, and ROI. Present regular reports on marketing effectiveness and recommendations for improvement. MBA / Master’s in Marketing, Communications, or related field. 5–8 years of experience in B2B marketing, ideally within exhibitions, trade fairs, or event management. Strong grasp of digital marketing tools (Google Analytics, Meta Business Suite, etc). Excellent communication and presentation skills. Experience in managing agencies and cross-functional teams. Strategic thinking and creativity Data-driven decision-making Strong networking and relationship management Project and budget management skills Ability to thrive in fast-paced, deadline-driven environments
Role Overview :
The Marketing Manager will be responsible for conceptualizing, planning, and executing 360° marketing and communication strategies for B2B exhibitions and conferences. This role focuses on driving exhibitor acquisition, sponsorship promotion, visitor footfall, and brand visibility through integrated marketing campaigns across digital, print, and on-ground channels.
Key Responsibilities :
1. Marketing Strategy & Planning
- Develop and execute comprehensive marketing plans for each exhibition – covering pre-event, during-event, and post-event phases.
- Define marketing budgets, timelines, and performance KPIs.
- Collaborate with the sales, operations, and content teams to align messaging and positioning with business objectives.
2. Exhibitor & Visitor Promotion
3. Digital & Social Media Marketing
4. Partnerships & Alliances
5. Collateral Development & Content
6. On-ground Branding & Experience
7. Analytics & Reporting
Qualifications & Experience :
Key Competencies :
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Marketing Lead • Delhi, India, India
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