Lead - Events & Experiential Marketing

Lead - Events & Experiential Marketing

Location : Delhi

Type : Full-Time

Company : Book My Artist (BMA)

Apply : [HIDDEN TEXT]

Remuneration : ₹18 - 20 LPA (Fixed + Performance based incentives)

About Book My Artist (BMA)

Book My Artist (BMA) is a full-spectrum entertainment and experiential marketing company -connecting brands, corporates, and audiences through live experiences, talent collaborations, and immersive brand storytelling.

BMA bridges the gap between creative entertainment and brand impact, offering end-to-end solutions - from celebrity and talent engagement to corporate events, brand activations, and IP-led experiences. With deep relationships across the entertainment ecosystem, BMA delivers seamless execution, creative integration, and measurable brand outcomes.

Our mission : to make brand experiences unforgettable - powered by entertainment, innovation, and emotion. www.bookmyartistindia.com

Role Overview

We are seeking a dynamic person with an entrepreneurial mindset to help build and scale Events & Experiential Marketing vertical from the ground up. The ideal candidate brings deep relationships in the brand and agency ecosystem, a strong understanding of event marketing and experiential activations, and a proven ability to convert opportunities into large-format projects.

You will play a foundational leadership role in shaping BMA's next phase of growth - establishing partnerships, creating new revenue streams, and positioning BMA as the preferred partner for event-led brand storytelling.

Key Responsibilities

• Build & Lead a New Vertical : Develop and grow BMA's Events & Experiential Marketing division with clear business and revenue goals.
• Drive Business Development : Identify, pitch, and win mandates from corporates, brands, and agencies for experiential campaigns, talent-led collaborations, influencer partnerships, brand activations, and live events.
• Strategic Partnerships : Forge relationships with CXOs, CMOs, and marketing heads to drive repeat business and long-term collaborations.
• Concept to Execution : Collaborate with external agencies to deliver high-quality, brand-aligned experiences.
• Revenue Ownership : Own the P&L, forecast targets, and deliver measurable growth.
• Market Intelligence : Stay ahead of trends in events, branded experiences, and entertainment marketing

What We're Looking For

Why Join BMA

Skills Required

Client Servicing, live events, Market Intelligence, Business Development, Event marketing