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Marketing Operations Manager

Marketing Operations Manager

Sonata SoftwareHyderabad, Telangana, India
20 days ago
Job description

Job Title : Marketing Operations Manager

Location : Bengaluru / Hyderabad preferably

Department : Growth Marketing

Reports To : Head of Growth Marketing

Job Type : Full-Time

About Sonata Software :

Sonata Software is a global IT services and solutions company, enabling digital transformation for enterprises through platform-based solutions, deep domain expertise, and a strong focus on customer success. We serve clients across industries including healthcare, life sciences, banking and financial services, retail, travel, manufacturing, and software product companies.

Role Summary :

We are seeking a highly analytical and process-driven Marketing Operations Manager to join our Growth Marketing team. This role is essential in driving operational excellence, optimizing marketing technology, and enabling data-driven decision-making to accelerate pipeline growth and customer acquisition.

Key Responsibilities :

Marketing Technology & Automation

  • Manage and optimize marketing automation platforms (e.g., HubSpot) and ensure seamless integration with CRM systems like Microsoft Dynamics.
  • Manage existing MarTech stack, evaluate and implement new tools to improve marketing performance, scalability, and personalization.
  • Ensure data integrity and compliance with global data privacy regulations (e.g., GDPR, CCPA).

Campaign & Lead Operations

  • Support the execution of global, vertical and regional growth campaigns by building scalable workflows and lead nurturing programs.
  • Collaborate with digital, content, and field marketing teams to ensure timely and effective campaign delivery.
  • Monitor lead flow, lead scoring, and routing to ensure alignment with sales processes.

    • Analytics, Reporting & Insights

  • Build and maintain dashboards to track KPIs such as MQLs, pipeline contribution, CAC, and campaign ROI.
  • Provide actionable insights to optimize campaign performance and marketing spend.
  • Use advanced Excel skills (e.g., pivot tables, Power Query, macros, data modeling) to analyze large datasets and support decision-making.

    • Project & Process Management

  • Drive operational efficiency by standardizing marketing processes and documentation.
  • Manage cross-functional marketing projects, ensuring alignment with business goals and timelines.
  • Maintain the global marketing calendar and coordinate key initiatives like product launches, webinars, and events.

    • Budget & Vendor Oversight

  • Assist in managing the global marketing budget, including tracking spend and ROI.
  • Manage vendor relationships for marketing tools, platforms, and services.

    • Qualifications :

  • Bachelor’s or master’s degree in marketing, Business, or a related field (MBA preferred).
  • 7+ years of experience in marketing operations, preferably in a B2B IT services or SaaS environment.
  • Hands-on experience with marketing automation and CRM platforms.
  • Strong analytical skills and proficiency in tools like Power BI, Google Analytics, or Tableau.
  • Advanced Excel skills required (e.g., formulas, pivot tables, Power Query, VBA / macros).
  • Excellent communication, collaboration, and project management skills.
  • Familiarity with global marketing practices and compliance standards.

    • Preferred Skills :

  • Experience with ABM (Account-Based Marketing) strategies.
  • Understanding of digital marketing channels and performance metrics.
  • Knowledge of the IT services and enterprise technology landscape.
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    Operation Manager • Hyderabad, Telangana, India

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