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Engagement Operations - Marketing

Engagement Operations - Marketing

ConfidentialHyderabad / Secunderabad, Telangana, India
5 days ago
Job description

We're hiring for the below requirement

Scope of Work – Engagement Operations

Role Overview

The Assistant Manager – Engagement Operations will serve as a mid-layer lead within the Engagement Team, responsible for supporting and managing end-to-end process operations. The role requires building and nurturing communities, driving engagement initiatives, and overseeing Email & WhatsApp Marketing, Webinar Marketing, and Data Analytics. The position will ensure seamless execution, process alignment, and impactful outcomes across all engagement activities.

Key Responsibilities

1. Community Development & Management

  • Build, nurture, and moderate active communities across digital platforms, forums, and in-app channels.
  • Foster meaningful engagement through discussions, campaigns, polls, and interactive content.
  • Identify, onboard, and manage brand advocates, influencers, and community leaders to strengthen community presence.

2. Webinar Planning & Execution

  • Oversee and guide the Webinar Marketing individual in managing end-to-end execution of webinars : speaker coordination, technical setup, audience engagement, and follow-ups.
  • Ensure alignment of webinar themes with organizational goals and engagement strategies.
  • Monitor post-event impact and ensure learnings are fed back into future executions. 3. Marketing Campaigns (Email & WhatsApp)
  • Oversee the Email & WhatsApp Marketing individual to plan, strategize, and execute campaigns that promote different product lines and engagement initiatives.
  • Ensure timely campaign delivery with consistent brand messaging and measurable outcomes.
  • Monitor campaign effectiveness and drive improvements in reach and conversion.
  • 4. Analytics, Reporting & Optimization

  • Work closely with the Data Analyst to track and monitor KPIs across community engagement, marketing campaigns, and webinars.
  • Generate actionable insights for process optimization, audience personalization, and engagement growth.
  • Implement data-driven strategies to continuously improve performance.
  • 5. Cross-Functional Coordination & Process Oversight

  • Act as the operational bridge between the engagement team (email / WhatsApp, webinar, data) and other internal functions (content, design, tech, marketing).
  • Establish smooth workflows, track progress, and ensure timely deliverables across all engagement verticals.
  • Standardize processes for planning, execution, reporting, and feedback loops to enhance efficiency.
  • Stay updated with emerging digital trends, platforms, and tools to strengthen team capabilities.
  • Skills Required

    Data Analytics

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    Marketing Engagement • Hyderabad / Secunderabad, Telangana, India

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