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Head of Marketing : Digital

Head of Marketing : Digital

2070HealthBengaluru, KA, IN
23 days ago
Job type
  • Quick Apply
Job description
  • Please note this role is not for 2070 Health
  • We are seeking an experienced and visionary  Head of Digital Marketing  to lead the digital marketing efforts for a large hospital system in India.

    The Head of Digital Marketing will be responsible for driving digital patient engagement, marketing automation, and consumer-centric digital transformation across the organization. The role will focus on leveraging digital channels to enhance patient acquisition, optimize conversion funnels, and improve overall customer experience.

    Requirements

    Key Responsibilities :

    1. Digital Strategy & Consumer Engagement

    • Lead digital marketing initiatives to drive OPD and ER volume through digital channels, ensuring strong funnel conversion.
    • Enhance patient experience through data-driven engagement strategies, including website, mobile app, and contact center integration.
    • Develop and execute performance marketing strategies across paid, owned, and earned media.
    • Ensure best-in-class customer journeys by integrating website, app, and omnichannel engagement.
    • 2. Martech & Data-Driven Decision Making

    • Own the marketing automation ecosystem, leveraging SFMC (Salesforce Marketing Cloud) for targeted patient engagement.
    • Optimize lead generation, customer segmentation, and personalized digital interactions.
    • Implement analytics frameworks to measure and improve digital campaign performance.
    • 3. Innovation & Transformation Initiatives

    • Lead transformation projects such as shared services and ERM-driven admissions automation.
    • Partner with L&D to upskill teams and build a digital-first culture.
    • 4. Cross-Functional Collaboration

    • Work closely with PRM, Contact Centre, and Clinical teams to align digital initiatives with organizational goals.
    • Partner with L&D to upskill teams and build a digital-first culture.
    • Knowledge, Skills and Experience

      Educational qualifications / Certification : Post Graduate degree in Business, Marketing, Digital Strategy, or a related field

      Relevant experience :

    • 15+ years in digital transformation, martech, and performance-driven digital strategy at scale.
    • Hospital background not mandatory but preferred. Experience managing digital transformation in large organizations is essential
    • Skills and Capabilities

      Functional :

    • Ability to define and implement a long-term digital roadmap aligned with business objectives.
    • Expertise in digital marketing, automation, and omnichannel engagement to drive patient acquisition and retention.
    • Strong project management skills to deliver high-impact digital initiatives on time and within budget.
    • Behavioural :

    • Ability to quickly adapt to industry trends and drive continuous improvement in digital strategies.
    • Strong communication and collaboration skills to align digital initiatives across multiple teams.
    • Deep understanding of customer journeys and commitment to enhancing patient experience through digital solutions
    • Benefits

      Why Join Us?

      This is an exciting opportunity to shape the digital presence of a leading hospital system in India. You will have the autonomy to innovate while working with a passionate team dedicated to improving healthcare accessibility through cutting-edge digital strategies.

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    Head Of Marketing • Bengaluru, KA, IN