Technology Leadership :
- Own the technical vision and architecture of AI-driven marketing automation platforms.
- Build scalable, secure, and high-performance systems integrated with APIs of platforms like Meta (Facebook / Instagram), Google Ads, YouTube, etc.
- Evaluate and implement ML / AI models for optimization, targeting, and performance prediction.
Product Development & Innovation :
Drive product ideation with the CEO and Product teams, especially in campaign automation, predictive optimization, and real-time analytics.Prioritize features, experiments, and iterations to deliver impact at speed.Team Leadership :
Recruit, mentor, and manage cross-functional teams : engineers, AI / ML experts, DevOps, and QA.Instill a strong culture of execution, technical excellence, and continuous learning.Platform & Data Integration :
Lead the integration with ad platforms (Google Ads API, Meta Ads API, etc.) and ensure compliance with their policies and data protocols.Design systems to collect, clean, and process large-scale media and performance data in real time.Security, Scalability, and Infrastructure :
Ensure robust cloud architecture, infrastructure reliability, and data security.Own infrastructure cost optimization and ensure readiness for scale.Stakeholder Collaboration :
Collaborate with founders, investors, clients, and sales teams to align tech priorities with business goals.Translate complex technical concepts for non-technical stakeholders.Key Requirements :
Proven experience 10+ years) in software engineering, ideally with 3+ years in a leadership role at a product or SaaS company.Strong understanding of AdTech / MarTech platformsexperience building tools for digital advertising is a plus.Deep expertise in backend systems, cloud (AWS / GCP), API integration (Meta / Google), and modern tech stacks.Solid experience with AI / ML applications in digital marketing : campaign automation, media mix modeling, audience segmentation, etc. is a plus.Startup mindset : comfortable working in a fast-paced, iterative, and high-growth environment.Strong leadership, communication, and strategic thinking abilities.(ref : hirist.tech)