Creative Strategist

Please apply only if you have proven experience working with Meta Ads, e-commerce platforms, and executing content shoots.

About DIRTS :

DIRTS is a fast-growing wellness-focused D2C brand based in India, committed to helping people live healthier, more comfortable lives. We are on a mission to solve real, everyday problems, especially those related to body and foot discomfort, through thoughtfully designed lifestyle solutions.

We blend innovation, functionality, and empathy to create products that support well-being, with a strong emphasis on quality, comfort, and long-term impact. As a digitally native brand, DIRTS has quickly built a loyal community that values authenticity, quality, and trust.

If you’re passionate about conceptualizing ad campaigns end-to-end, from writing punchy scripts to executing shoots and delivering ad-ready creatives, this is your opportunity to directly impact sales and brand growth.

Key Responsibilities :

Creative Strategy & Scriptwriting

Write engaging User-Generated Content (UGC), testimonial-style, and product advertisement scripts for D2C performance ads.

Develop hook-driven, concise scripts for Reels, UGC, and paid ad creatives tailored to influencers / creators.

Research audience pain points, emotional triggers, and trends to fuel creative angles.

Create structured short-form scripts using frameworks like PAS (Problem-Agitate-Solution) and AIDA.

Shoot Execution & Production Management

Translate scripts into full-scale creative briefs for shoots.

Collaborate with and direct creators / influencers to bring scripts to life with the right tone, energy, and delivery.

Oversee end-to-end shoot execution—pre-production planning, on-set direction (if needed), and coordination with video editors.

Ensure shoots are optimized for Meta ads (proper hooks, framing, duration, CTA placement, and compliance with ad policies).

Performance & Optimization

Review creative performance data (CTR, watch time, conversions) to refine future scripts and shoots.

Run A / B tests on scripts and content formats, adapting creative strategy based on results.

Stay updated on trends, storytelling styles, and platform algorithm shifts.

Requirements :

Proven experience creating performance ads or UGC content for D2C brands (agency or brand-side).

Strong track record in scriptwriting + executing content shoots (not just ideation but hands-on execution).

Deep understanding of emotional copywriting, buyer psychology, and product positioning.

Experience managing creators / influencers and ensuring ad-ready video output.

Familiarity with A / B testing, performance metrics, and iterative creative improvement.

Ability to work in a fast-paced, feedback-driven creative environment.

Hands-on knowledge of Meta Ads best practices.

Strong communication and project management skills.

Bonus : Experience in wellness, consumer goods, or footwear space.

Key Performance Indicators (KPIs) :

Creative Impact : Scroll-stop rate, hook effectiveness, and engagement metrics.

Performance Metrics : CTR, conversions, ROAS.

Execution : Smooth end-to-end management of shoots (from script to final asset delivery).

Testing & Iteration : Measurable improvements through A / B testing.

Adaptability : Fast turnaround on revisions and responsiveness to feedback.

Originality : Consistent delivery of fresh, non-generic creative angles.

If you’re a creative storyteller who can script, strategize, and execute high-converting ad shoots that drive performance, we want to hear from you!