Senior Paid Media Specialist

We at Digital Refresh Networks partner with brands to craft stories, build identities, and design campaigns that connect with people. We thrive on collaboration, innovation, and work that makes an impact, making sure every idea gets the attention it deserves. Over the past decade, we’ve built campaigns for 200+ brands, teamed up with passionate creators, and grown into a family of 100+ innovators. By blending creativity, culture, and technology, our team of strategists, designers, and storytellers craft brand experiences that spark attention and build connections. Whether shaping the first impression for a young brand or reimagining the story of a household name, we deliver ideas that cut through the noise and leave a mark.

Role : Sr. Paid Media Executive

Location : Marol, Mumbai

What will you do?

• Plan, execute, and optimize performance campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook & Instagram Ads), and other relevant channels.
• Develop and manage full-funnel performance marketing strategies (awareness, consideration, conversion, retention).
• Conduct audience research, competitor benchmarking, and keyword analysis to refine targeting.
• Manage and optimize campaign budgets to ensure maximum efficiency and ROI.
• Collaborate with creative teams to develop ad copies, visuals, and video content that align with campaign objectives.
• Implement and maintain accurate tracking and attribution through tools like Google Tag Manager, UTM parameters, and pixels.
• Monitor campaign performance daily and identify optimization opportunities to improve KPIs.
• Prepare weekly and monthly reports with actionable insights and recommendations.
• Test new ad formats, bidding strategies, and audience segments to drive growth.
• Stay updated with industry trends, platform updates, and algorithm changes affecting campaign performance.
• Support in scaling new channels such as LinkedIn Ads, Snapchat, or programmatic platforms as needed.

What are we looking for?