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Senior Media Buying Specialist
Interpublic Group (IPG)Pune, Republic Of India, IN1 day ago
Job descriptionContribute to refining investment workflows and assist with testing new tools and processes. Complete all mandatory agency, client, and tool-specific training. Support financial audits, media audits, and QA processes for MMM data as required. Communicate plan holds, generate, and update IOs. Conduct digital competitive research using tools such as comScore. Maintain creative asset requirement trackers for campaigns. Assist with forecasting inputs as required. Input allocations in ‘Manage Upfront’ Management platform, updating budgets, allocations, and revisions. Submit specs to networks, maintain mix sheets, and manage plan data for both Upfront and Scatter campaigns. Assist with forecasting inputs and provide insights for optimizing partner plan mixes. Order Plan Processing : Communicate plan holds, generate and update order letters for all partners. Upload plans in Prisma and generate traffic sheets. Send IOs to partners, manage live placement monitoring, and capture screenshots. Consistently monitor pacing and delivery, proposing optimizations as needed. Manage campaign optimizations, send revised IOs, and update Prisma for changes. Pull TV rankers and rating data to support audience targeting and investment decisions. Set up weekly video flighting grids, review network flowcharts, send pHeaders, approve EDI files, and liaise with partners for media weight adjustments. Build CTV traffic instructions, input buys in Prisma, and manage allocation updates. Coordinate with Traffic teams for buy changes and campaign implementation. Review campaign pacing and performance, proactively liaise with partners to resolve delivery issues. Propose optimization opportunities based on campaign data. Contribute to in-flight, weekly, quarterly, and wrap reports. Review and accept revised EDIs. Track buy pacing against guarantees, request ADUs when necessary. Support in-flight and post-campaign reporting (MSAs, wrap reports, delivery analysis). Perform weekly system checks (MBOX vs budget). Submit monthly MBOX confirmations to finance. Support ad serving actualization, campaign closeouts, and invoice clearance for both Video and Digital campaigns. Bachelor’s degree in Advertising, Marketing, Media, or related field. 2-8 years of media buying or campaign operations experience preferred. Familiarity with media systems (Mediatools, Mediaocean, Prisma, Excel, comScore, DoubleVerify / IAS). Strong attention to detail, multitasking ability, and experience working across global time zones. Knowledge of U.S. media buying workflows — both Digital and TV (Upfront / Scatter, dayparts, platform targeting). Experience in a global shared services or offshoring setup. Hands-on exposure to both U.S. linear TV / CTV and Digital media buying. Strong analytical and process-oriented mindset. Proactive communicator with a continuous learning attitude and curiosity for media investment.
Job Summary :
As a Media Buyer within the GCC, you will support U.S.-based Video (Linear TV & CTV) and Digital media campaigns by providing centralized negotiation, tactical execution, campaign management, reporting, and reconciliation support to the investment teams. This role demands strong attention to detail, operational accuracy, and collaboration across markets and time zones. You’ll assist in both Upfront / Scatter TV buying and multi-platform digital campaigns, ensuring flawless plan execution and campaign health.
Key Responsibilities :
Team & Talent (Shared)
- Participate in internal team meetings, town halls, and ongoing knowledge sessions.
- Support recruitment, onboarding, and Train P1 level GCC team member(s) on all P1 tasks
- Contribute to employee progress reviews and development tracking.
- Review and QA direct reports’ work, providing timely feedback and ensuring accuracy and compliance with established processes.
Agency & Client Operations (Shared)
Media Investment & Plan Management
Digital :
Video (TV & CTV) :
Campaign Strategy, Tactical Execution & Implementation
Digital :
Video (TV & CTV) :
Campaign Maintenance, Reporting & Optimization
Digital :
Video :
Billing & Reconciliation (Shared)
Required Skills & Qualifications
Preferred Attributes
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Media Buying Specialist • Pune, Republic Of India, IN
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