Paid Media Specialist (PPC)

Job Title : Senior Performance Marketer - PPC (eCommerce)

Location : Remote

Position Overview :

We are seeking a highly skilled Senior Performance Marketer specializing in PPC campaigns for the eCommerce sector. The ideal candidate will have 6-7 years of experience in PPC marketing, specifically within the eCommerce industry, with a strong focus on maximizing Return on Ad Spend (ROAS) and Return on Investment (ROI). The role requires expertise in managing search engine paid campaigns, particularly Google and Bing, and a proven track record of success in driving results in the USA market.

Key Responsibilities :

• Develop and execute PPC strategies to drive customer acquisition, sales, and revenue while maintaining a strong focus on ROAS and ROI metrics
• Manage and optimize PPC campaigns across various platforms, with a primary focus on Google and Bing, to ensure maximum effectiveness and efficiency
• Conduct keyword research, ad copywriting, and A / B testing to continuously improve campaign performance and drive conversions
• Analyze campaign data, generate actionable insights, and implement optimizations to enhance overall performance and meet KPIs
• Collaborate with cross-functional teams, including marketing, analytics, and product, to align PPC strategies with broader business objectives
• Stay updated with industry trends, new tools, and best practices to implement innovative PPC strategies and maintain a competitive edge

Qualifications and Skills :

Additional Requirements :

Powered by JazzHR

AiFJQtdyGG

Skills Required

Google Ads, bing ads , Google Analytics