Sr. Email Marketing Specialist

Job Brief :

We are looking for a highly driven and detail-oriented Senior Email Marketing Specialist at a fast-paced B2B tech media publication Tech Research Online to lead and optimize our email marketing initiatives. The ideal candidate is well-versed in creating strategic, high-conversion email campaigns that support both building and nurturing an engaged email-first audience around our B2B tech media publication.

You will play a pivotal role in developing email workflows, managing mailing lists, and ensuring high deliverability and inbox placement across platforms. The ideal candidate has hands-on experience managing high-frequency newsletter campaigns, a keen eye for editorial detail, and a strong understanding of content-led email marketing. You will work closely with editorial, design, and growth teams to promote high-quality thought leadership, industry news, and exclusive insights, while building a strong community of subscribers.

Responsibilities :

• Own and execute daily and weekly newsletters featuring breaking tech news, expert articles, interviews, and industry reports.
• Promote editorial and thought leadership content (e.g., blogs, whitepapers, reports) to segmented subscriber lists with personalized messaging based on user behavior, preferences, and performance data.
• Design, test, and optimize email templates for responsiveness, branding consistency, and performance across devices.
• Create and manage a strategic email content calendar, aligned with publishing schedules, marketing campaigns, and brand priorities.
• Build and manage a healthy, engaged subscriber base, focusing on list growth, retention, and lifecycle engagement.
• Manage email tools and platforms such as Mailchimp, HubSpot, Brevo, and SendGrid for campaign execution, automation, and performance tracking.
• Stay up to date with the latest trends in email marketing strategy, compliance standards, and technology advancements.
• Optimize subject lines, preview text, layout, and CTAs to boost open rates, click-throughs, and conversions.
• Monitor and maintain email list hygiene, including managing opt-outs, bounces, and GDPR / CAN-SPAM compliance.
• Ensure high inboxing rates and domain reputation using industry best practices and technical oversight.

Requirements :