Segment Marketing Manager - Abrasive System Division

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Job Description :

About Us : Join our dynamic Abrasive Systems division, where innovation meets industry-leading solutions. We are committed to delivering high-quality abrasive products that enhance productivity and performance across various sectors.

Position Overview : We are seeking a talented and driven Segment Marketer to lead our marketing efforts within the Industrial Trade Retail segment in India for Abrasive Systems Division. The ideal candidate will have a strong understanding of the abrasives market, excellent strategic thinking, and the ability to execute marketing plans that drive growth and brand awareness.

Key Responsibilities :

• Market Analysis : Conduct thorough market research to identify trends, customer needs, and competitive landscape within the Industrial Trade Retail segment.
• Strategy Development : Develop and implement marketing strategies that align with business objectives and drive growth in the segment.
• Product Positioning : Collaborate with product management to ensure effective positioning and messaging of abrasive products.
• Campaign Management : Plan, execute, and evaluate marketing campaigns across various channels, including digital, print, and events.
• Sales Support : Work closely with the sales team to provide marketing tools and support that enhance customer engagement and drive sales.
• Brand Development : Strengthen brand presence and awareness in the market through targeted marketing initiatives.
• Performance Tracking : Monitor and analyze the performance of marketing activities, providing insights and recommendations for improvement.
• Stakeholder Collaboration : Collaborate with cross-functional teams, including sales, product management, and customer service, to ensure cohesive marketing efforts.

Qualifications :

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Please note : your application may not be considered if you do not provide your education and work history, either by : 1) uploading a resume, or 2) entering the information into the application fields directly.

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Skills Required

Performance Tracking, Brand Development, Product Positioning, Strategy Development, Market Analysis, Campaign Management, Sales Support