Digital Marketing Specialist

Title : Digital Marketing Specialist (Technical SEO & Content Writing)

Location : Bangalore (Office)

Experience : 3-6 Years

Type : Full-time | Individual Contributor

Reports To : Digital Marketing Lead / Head of Marketing

Job Summary :

We are seeking a results-driven Digital Marketing Specialist with proven expertise in Technical SEO and AI-assisted content writing (e.g., ChatGPT, Jasper).

The ideal candidate will be a hands-on individual contributor, directly engaging with clients and collaborating with design teams to deliver high-quality marketing assets and campaigns.

This role requires strong SEO skills, excellent content creation ability, and a deep understanding of the digital marketing ecosystem.

Key Responsibilities :

• Conduct comprehensive technical SEO audits and implement on-page / off-page SEO strategies to improve visibility and rankings.
• Create compelling, SEO-optimized content using AI tools, ensuring alignment with client objectives.
• Work directly with clients : gather requirements, present strategies, and report on performance.
• Collaborate with design teams to develop assets for landing pages, email campaigns, social media, and ads.
• Monitor and analyze website traffic, keyword rankings, Core Web Vitals, crawl issues, schema, and campaign KPIs using tools like Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog.
• Manage digital deliverables including website SEO, blog strategy, paid campaign inputs, and optimization recommendations.
• Stay updated on Google algorithm updates, SEO best practices, and AI content trends.

Required Skills & Experience :

Good to Have :

Why Join Us? :

(ref : iimjobs.com)