Digital Marketing Manager

Job Title : Digital Marketing Manager

Location : Hyderabad

Experience Required : 15–20 Years

Department : Marketing

Reporting To : Head of Marketing / CEO

Company : Primera Medical Technologies

Job Description

We are seeking a seasoned Digital Marketing Manager to lead and scale our digital marketing initiatives at Primera Medical Technologies. The ideal candidate will bring deep expertise, strategic vision, and hands-on leadership to drive brand awareness, lead generation, and digital transformation into the healthcare technology space.

Key Responsibilities

• Strategic Planning : Develop and execute comprehensive digital marketing strategies aligned with business goals and market trends.
• Campaign Leadership : Lead end-to-end digital campaigns across platforms (Google Ads, Meta, LinkedIn, YouTube, etc.) to drive traffic, engagement, and conversions.
• SEO & SEM Management : Oversee SEO / SEM strategies to improve organic visibility and paid search performance.
• Content Strategy : Guide the creation of high-quality content including blogs, videos, infographics, and email newsletters tailored to healthcare audiences.
• Analytics & Reporting : Monitor KPIs (CTR, CPL, ROI, etc.), analyze performance data, and present actionable insights to leadership.
• Team Leadership : Build, mentor, and manage a high-performing digital marketing team, fostering innovation and accountability.
• Budget Oversight : Manage digital marketing budgets, ensuring optimal allocation and cost-efficiency across campaigns.
• Website Optimization : Drive UX and CRO improvements through audits, A / B testing, and technical SEO enhancements.
• Social Media Management : Oversee brand presence across social platforms, ensuring consistent messaging and engagement.
• Email Marketing : Design and execute targeted email campaigns to nurture leads and retain customers.
• Stakeholder Collaboration : Work cross-functionally with sales, product, and clinical teams to align marketing efforts with business objectives.
• Agency & Vendor Coordination : Manage relationships with external agencies, influencers, and media partners.
• Compliance & Branding : Ensure all digital activities adhere to healthcare regulations and maintain brand integrity.
• Innovation & Trends : Stay ahead of digital trends, tools, and technologies to continuously improve marketing effectiveness.
• Leadership Communication : Provide regular updates and strategic recommendations to senior management and stakeholders.