Senior Associate-Content Marketing

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Go to Market at Innovaccer

Our GTM team is passionate about healthcare and wants to leave a positive impact in the ecosystem. We are the tip of the spear that leads the organization externally. We care deeply about our customers and want to resolve their challenges with our solutions. If this excites you, let's chat about how you can help us tell our special story.

About the Role

We are looking to hire Senior Associate-Content Marketing to join our team of innovators. You will work with leading experts in the industry, product marketing managers, and the design and digital team to collaborate on projects and design top-notch content to strengthen brand positioning.

A Day in the Life

• Create and manage digital marketing plans to meet website traffic, inbound requests, and subscriber targets.
• Develop content and web strategy for demand generation programs.
• Own planning, messaging and management of digital channels and work closely with tech teams, different functions within marketing, different departments across the company to create a coherent digital strategy.
• Develop campaign briefs, landing page structures, and content strategy basis campaign objectives and audience research.
• Strategize & execute email marketing workflows & campaigns for lead generation.
• Plan the digital campaigns calendar & execute critical digital marketing initiatives including webinars, newsletters etc.
• Social Media Management through proactive content creation & posting, community management & spokespeople image management for meeting monthly engagement targets and brand awareness.
• Plan & execute Paid campaigns for lead generation and brand awareness.
• Data Analytics and campaign performance tracking & reporting to offer creative recommendations.
• Manage monthly spends and ensure ROI in everything we do.

What You Need

We offer competitive benefits to set you up for success in and outside of work.

Here’s What We Offer

Where and how we work

Our is situated in a posh techspace, equipped with various amenities to support our work environment. Here, we follow a five-day work schedule, allowing us to efficiently carry out our tasks and collaborate effectively within our team.

Innovaccer is an equal-opportunity employer. We celebrate diversity, and we are committed to fostering an inclusive and diverse workplace where all employees, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, or veteran status, feel valued and empowered.

Disclaimer : Innovaccer does not charge fees or require payment from individuals or agencies for securing employment with us. We do not guarantee job spots or engage in any financial transactions related to employment. If you encounter any posts or requests asking for payment or personal information, we strongly advise you to report them immediately to our HR department at Additionally, please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information, including bank account details.