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Stanza Living - Senior Manager - Performance Marketing
Stanza LivingGurugram, India30+ days ago
Job descriptionPlan and manage paid campaigns on Google, Bing, and other relevant platforms. Drive performance across lower-funnel and upper-funnel campaigns to support occupancy. Optimize ads, landing pages, bids, and targeting to reduce CPL and maximize ROI. Run experiments to improve campaign performance at scale. Monitor key SEO and SEM metrics using tools like GA4, Google Ads, Search Console, SEMrush / Ahrefs, and Data Studio. Own reporting and insights dashboards to track progress across funnel stages. Use performance data to drive continuous improvement and We're Looking For : 5-8 years of experience in SEO and SEM roles, preferably in high-growth consumer tech / startup environments. Strong understanding of search algorithms, ad platforms, and web analytics. Hands-on experience with tools like Google Ads, GA4, SEMrush, Ahrefs, and Google Tag Manager. Strong analytical and problem-solving skills. Ability to manage cross-functional stakeholders and external agencies. Proven ability to work in a fast-paced, result-oriented setup.
Key Responsibilities :
1) SEO (Organic Search) :
- Lead all aspects of SEO - on-page, off-page, and technical - to grow visibility for key search terms across geographies.
- Conduct keyword research, competitor benchmarking, and regular site audits.
- Improve rankings, organic traffic, and conversion from web channels.
- Collaborate with tech and content teams to continuously improve crawlability, structure, and relevance.
2) SEM (Paid Search Campaigns) :
3) Analytics & Reporting :
(ref : iimjobs.com)
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Performance Marketing Manager • Gurugram, India
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