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Social Media Marketing Specialist

Social Media Marketing Specialist

ConfidentialMumbai, India
30+ days ago
Job description

Role- Social Media Marketing Specialist

Location- Mumbai

Experience- 1-4 years

Role Overview

We're looking for a strategic and creative Social Media Lead to handle digital presence across

platforms. This role goes beyond daily execution—you'll drive the content roadmap, shape how the

brand shows up online, and lead collaboration across teams to ensure our digital voice is strong,

relevant, and consistent.

You'll be expected to think ahead, guide direction, and bring energy to every scroll-stopping

moment—while mentoring junior designers or writers involved in the execution.

Key Responsibilities

  • Own and lead social media strategy across key social media platforms and accounts.
  • Develop platform-specific content plans, campaign ideas, and a strategic content calendar aligned

with brand objectives.

  • Drive top-level narrative and creative direction for content; ensure every piece aligns with the

    • brand's voice, values, and aesthetic.

  • Collaborate with designers, copywriters, photographers, and brand leads to shape and deliver

    • high-impact campaigns.

  • Review and approve content, ensuring it meets creative and strategic standards before publishing.
  • Lead trendspotting efforts—translate cultural moments and platform shifts into meaningful brand

    • engagement opportunities.

  • Monitor performance analytics; translate data into insights that inform strategy and help refine

    • content direction.

  • Coordinate closely with ORM and community management teams to maintain an engaging and

    • responsive brand presence.

  • Mentor junior team members (where applicable) and support cross-functional marketing initiatives.

    • What We're Looking For

  • 1-4 years of experience managing social media strategy for consumer-facing or lifestyle brands,

    • with atleast 2+years experience in leading a team.

  • A strategic mindset with strong instincts for digital brand building and audience behavior.
  • Experience leading planning and ideation across platforms, not just executing content.
  • A collaborative approach—comfortable working across teams and functions to align on messaging

    • and creative.

  • Excellent written and visual communication skills, with a deep understanding of tone and brand

    • consistency.

  • Proficiency with platform tools and analytics dashboards (e.g., Meta Business Suite, Pinterest

    • Analytics, etc.).

  • Familiarity with content formats and best practices for each platform.
  • Bonus : Experience in basic design / video editing tools (Canva, CapCut, etc.) and a strong sense of

    • visual storytelling.

    Mail to us at [HIDDEN TEXT]

    Warm regards,

    Whizz HR

    Show more

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    Skills Required

    social media strategy , Canva, Creative Direction

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    Social Media Marketing Specialist • Mumbai, India

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