Social Media Manager - LOVETC

Location : Worli, Mumbai

Company : Birla Cosmetics Private Limited

Brand : LOV ETC -

About Us :

Birla Cosmetics, part of Office of Ananya Birla, is home to two of India’s most culturally relevant beauty brands :

LOV ETC — bridge to luxury colour cosmetic brand celebrates beauty as a personal journey, where self-expression knows no limits. Bold yet loving, luxurious with a wink our colour cosmetics inspire transformation, creativity, and confidence.

CONTRABAND — is a luxurious fine fragrance brand built on the belief that having it all, should still leave you wanting more. Crafted by world class perfumers, Contraband’s scents are bold, unfiltered, and unforgettable.

We’re a passionate team with big ambitions, building brands that shape beauty conversations, not just follow them.

Position Purpose and Summary :

As the Social Media Manager at LOV ETC, you will be the creative force behind our digital presence, crafting compelling content and executing strategies that resonate with our audience. Your role will be pivotal in building a vibrant community, driving engagement, and amplifying our brand's voice across platforms.

Key Responsibilities :

Develop and execute comprehensive social media strategies across multiple platforms (Instagram, Pinterest, YouTube, etc.)

Create original, on-brand content including photos, videos, reels, stories, and written copy

Plan and maintain content calendars aligned with marketing campaigns, product launches, and seasonal trends

Monitor performance metrics and optimize content based on analytics and audience insights

Engage with followers through comments, messages, and interactive features to build community

Stay current on platform updates, algorithm changes, and emerging social media trends

Collaborate with marketing, PR, and creative teams to ensure cohesive brand messaging

Identify and coordinate influencer partnerships and user-generated content opportunities

Participate in photoshoots and events to capture behind-the-scenes content

Manage social media budgets for paid promotion and sponsored content

Qualifications :

3+ years of social media management experience in the beauty industry.

Proven success in growing brand engagement, followers, and community for consumer beauty brands.

Strong portfolio demonstrating creative and on-brand content creation across multiple social media platforms.

Proficient with social media analytics tools and data-driven content optimization.

Skilled in photography, video production, and editing for social media formats.

Experience with social media management and content planning tools (e.g., Later, Hootsuite).

Deep knowledge of beauty trends, terminology, and consumer behaviour on social media.

Excellent copywriting skills with the ability to adapt LOV ETC's brand voice across channels.

Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred.

Preferred Skills :

Experience styling cosmetics products for flat lays and visual storytelling.

Understanding of SEO, hashtag strategies, and content discoverability in the beauty space.

Basic graphic design skills and familiarity with Adobe Creative Suite (Photoshop, Premiere Pro).

Experience in influencer marketing and managing long-term brand collaborations.

Knowledge of paid social media advertising and campaign management.

Community management experience with a passion for customer engagement.

Ability to work efficiently in a fast-paced environment and adapt to changing priorities.