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New Media Holding - Specialist - Social Media Marketing
New Media Holding - Specialist - Social Media MarketingNew Media Holding • Mumbai, India
New Media Holding - Specialist - Social Media Marketing

New Media Holding - Specialist - Social Media Marketing

New Media Holding • Mumbai, India
30+ days ago
Job description

About the job :

Job Description : Social Media Marketing The Social Media Marketing will be responsible for strategizing, executing, and managing the social media presence across multiple brands within New Media Holding. This role requires a mix of creativity, data-driven decision- making, and hands-on execution to drive engagement, build communities, and strengthen brand narratives.

Qualification : Bachelors / masters degree in marketing, Communications, Media, or related field

Experience : 3+ Years

Location : Mumbai, India (Onsite)

Department : Marketing

Reports To : VP Marketing

Skills Required :

  • Strong understanding of social media ecosystems, algorithms, and best practices.
  • Creative storyteller with ability to craft brand narratives across platforms.
  • Hands-on experience with content scheduling, analytics, and social listening tools (e.g., Sprout Social, Hootsuite, Meta Business Suite, etc.).
  • Ability to juggle multiple brands / projects simultaneously with attention to detail.
  • Strong communication, collaboration, and stakeholder management skills.
  • Analytical mindset to derive insights from data and optimize strategies.

Roles and & Planning :

  • Develop and execute tailored social media strategies for multiple brands / projects under New Media Holding.
  • Align content plans with overall marketing, brand, and business objectives.
  • Monitor industry trends, audience insights, and competitor activities to drive innovation.

    • Content Creation & Management :

  • Oversee the content calendar across brands, ensuring consistent tone, messaging, and brand identity.
  • Coordinate with design, video, and content teams to deliver high-quality, engaging posts (images, reels, carousels, stories, short-form videos, live sessions).
  • Adapt content per platform (LinkedIn, Instagram, X, YouTube, Facebook, emerging platforms).

    • Community & Engagement :

  • Driving audience growth, engagement, and conversations across platforms.
  • Actively monitor, respond, and build relationships with followers, influencers, and communities.
  • Manage brand reputation by handling escalations and ensuring quick turnaround on queries.

    • Campaign Management :

  • Plan and execute organic + paid social media campaigns for product launches, brand partnerships, and marquee events.
  • Collaborate with cross-functional teams (PR, performance marketing, creative, partnerships) for 360 execution.

    • Analytics & Reporting :

  • Track KPIs : follower growth, engagement rate, reach, sentiment, conversions, ROI.
  • Share insights, dashboards, and recommendations with leadership for optimization.
  • Experiment with new formats, tools, and platforms to improve performance.

    • (ref : iimjobs.com)

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    Social Media Specialist • Mumbai, India