About the job :
Job Description : Social Media Marketing The Social Media Marketing will be responsible for strategizing, executing, and managing the social media presence across multiple brands within New Media Holding. This role requires a mix of creativity, data-driven decision- making, and hands-on execution to drive engagement, build communities, and strengthen brand narratives.
Qualification : Bachelors / masters degree in marketing, Communications, Media, or related field
Experience : 3+ Years
Location : Mumbai, India (Onsite)
Department : Marketing
Reports To : VP Marketing
Skills Required :
- Strong understanding of social media ecosystems, algorithms, and best practices.
- Creative storyteller with ability to craft brand narratives across platforms.
- Hands-on experience with content scheduling, analytics, and social listening tools (e.g., Sprout Social, Hootsuite, Meta Business Suite, etc.).
- Ability to juggle multiple brands / projects simultaneously with attention to detail.
- Strong communication, collaboration, and stakeholder management skills.
- Analytical mindset to derive insights from data and optimize strategies.
Roles and & Planning :
Develop and execute tailored social media strategies for multiple brands / projects under New Media Holding.Align content plans with overall marketing, brand, and business objectives.Monitor industry trends, audience insights, and competitor activities to drive innovation.Content Creation & Management :
Oversee the content calendar across brands, ensuring consistent tone, messaging, and brand identity.Coordinate with design, video, and content teams to deliver high-quality, engaging posts (images, reels, carousels, stories, short-form videos, live sessions).Adapt content per platform (LinkedIn, Instagram, X, YouTube, Facebook, emerging platforms).Community & Engagement :
Driving audience growth, engagement, and conversations across platforms.Actively monitor, respond, and build relationships with followers, influencers, and communities.Manage brand reputation by handling escalations and ensuring quick turnaround on queries.Campaign Management :
Plan and execute organic + paid social media campaigns for product launches, brand partnerships, and marquee events.Collaborate with cross-functional teams (PR, performance marketing, creative, partnerships) for 360 execution.Analytics & Reporting :
Track KPIs : follower growth, engagement rate, reach, sentiment, conversions, ROI.Share insights, dashboards, and recommendations with leadership for optimization.Experiment with new formats, tools, and platforms to improve performance.(ref : iimjobs.com)