Integrated Email Marketing Manager ( Strategist)

Job Description :

What You Will Be Doing

As a part of the global team, an Email and marketing Strategist is responsible for developing, implementing, and optimizing email specific marketing campaigns to drive engagement, conversions, and brand loyalty. This role involves strategic planning, audience segmentation, content creation, performance analysis, and ensuring compliance with email marketing best practices.

This strategic role combines integrated marketing strategy, email campaign strategy, and stakeholder collaboration to deliver cohesive, audience-focused brand experiences across global markets.

You will be part of high-performing marketing team, breaking down silos between marketing disciplines, and guide the adoption of emerging technologies to fuel growth and maximize ROI. If you are passionate about creating unified email specific marketing experiences that align with business objectives, this is the role for you.

Key Responsibilities :

Email Campaign Strategy :

• Develop and execute email marketing strategies aligned with business goals.
• Collaborate with cross-functional teams (e.g., marketing, sales, product) to create targeted campaigns.

Content Creation and Design :

Audience Segmentation :

Performance Analysis :

A / B Testing :

Compliance and Best Practices :

Automation and Tools :

Collaboration :

What we are looking for

Qualifications :

Desired Skills :

What's In It for You

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That is why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.