Social Media Marketing Manager

Key Responsibilities :

• Develop and execute a clear and effective social media strategy that aligns with the companys marketing objectives.
• Define target audiences and create content plans to reach and engage them.
• Stay updated with social media trends, best practices, and emerging platforms to adapt strategies accordingly.
• Create, curate, and schedule engaging and shareable content across various social media platforms, including but not limited to Facebook, Twitter, LinkedIn, Instagram, and TikTok.
• Collaborate with designers, copywriters, and videographers to produce visually appealing and compelling content.
• Maintain a content calendar to ensure consistency in posting and messaging.
• Monitor social media channels, respond to comments, messages, and mentions in a timely and engaging manner.
• Foster a positive and interactive community by actively engaging with the audience and addressing inquiries or concerns.
• Plan, launch, and optimize paid social media campaigns using platforms like Facebook Ads Manager, Instagram Ads, and LinkedIn Ads.
• Monitor campaign performance, adjust budgets, and refine targeting to maximize ROI.
• Track and analyze key social media metrics such as reach, engagement, conversion rates, and click-through rates (CTR).
• Provide regular performance reports and actionable insights to the marketing team and senior management.
• Identify and collaborate with relevant social media influencers to promote our brand and products / services.
• Manage influencer partnerships and campaigns to ensure alignment with our brand values.
• Collaborate with other departments, including marketing, public relations, and customer support, to align social media strategies with overall business objectives.
• Coordinate social media activities with ongoing marketing campaigns.

Qualifications and Skills :

Skills Required

Content Creation, Campaign Management, social advertising