Senior Associate - Campaign Management

Must Have

Senior Associate Campaign Management (Eloqua)

You will be responsible for :

• Lead design and development of customer journeys on marketing automation platforms
• Ability to understand client's business objective and come up with a good campaign plan proposal that includes various options for audience creation, journey and content
• Ask right questions and help clients come up with unambiguous campaign objectives
• Present information in a crisp and business friendly manner (good presentation skills PowerPoint)
• Collaborate with project management, content, data engineering and analytics teams in designing campaigns, finalizing assets and other operational activities
• Lead and nurture a team of campaign developers while maintaining operational excellence across all email / campaign projects
• Drive innovation and thought leadership in the field of marketing automation and multi-channel marketing
• Critically analysing campaigns and identifying gaps in technical set up
• Leverage past experience and come up with robust QA processes for campaign testing
• Expertise in creating meaningful cross-channel campaign performance dashboards (in SFMC, Adobe, or externally) to report integrated campaign performance
• Help business in deriving insights based on metrics reported in campaign dashboards

Your impact : About you :

• Demonstrate good understanding of multi-channel marketing campaigns business processes (pharma experience would be a big plus)
• Is a very good communicator / articulator who is comfortable is switching between business and technical conversations
• Ability to look at bigger picture (while talking to clients) and at the same time be detail-oriented (while working with internal team)
• Should be SME in audience management, content builder, journey builder and performance management of MCM campaign (email + other integrated channels such as Tele, Website and Social)
• Good understanding of domain and IP management for Email Engines
• Knowledge of SPAM filters, tackling SPAM issues, Domain warm up, IP warm up, Spam filter criteria in major ESPs
• Strong experience in SQL and excel is a MUST
• Has experience in managing a campaign execution technical team (a team of SFMC tech guys)
• Ability to set up campaign development and QA processes is preferred

Must have :

• 5+ years experience towards multiple marketing automation platforms like ELOQUA
• Eloqua B2B Masters is mandatory
• Implementation certification will be an added advantage

Skills Required

Email Marketing, Eloqua, Campaign Management, Team Leadership, Sql