Digital Content Specialist

Company Description

Established in 1988, JD Institute of Fashion Technology is a leading institution in design education, providing award-winning programs in Fashion, Art, Design, and Management. Known for its innovation, imagination, and integrity, the institute develops industry-relevant courses that prepare students to excel in creative fields. JD Institute boasts a strong global network of partnerships, affiliations, and collaborations, enhancing its industry credibility. With over 30 years of legacy and 40+ learning centers across India, including cities like Bengaluru, Cochin, Goa, Hyderabad, and Vijayawada, the institute continues to inspire aspiring designers to transform their dreams into reality.

Role Description

This is a full-time, on-site role located in Bengaluru for a Social Media Content Creator. The role involves crafting, scheduling, and publishing engaging content across various social media platforms. Responsibilities include developing and executing social media strategies, monitoring engagement metrics, staying updated on trends, and working closely with marketing and design teams to align content with brand and campaign goals. The candidate will also interact with the community, responding to comments and messages professionally to maintain an active and positive presence.

Qualifications

• Expertise in Social Media Platforms, Content Creation, and Audience Engagement
• Proficiency in Social Media Strategy, Campaign Development, and Trending Content
• Knowledge of Marketing, Branding, and Analytics
• Strong skills in Writing, Visual Storytelling, and Creative Thinking
• Familiarity with design tools like Canva, Photoshop, or other content creation software
• Excellent organizational and communication skills
• Bachelor's degree in Marketing, Communication, Journalism, or a related field is preferred
• Previous experience in social media management or content creation is a plus