Digital Content and Engagement Specialist

About the Role

We are looking for a Social Media Manager who can combine strong writing skills with on-camera presence to create relatable and engaging content. You’ll be at the heart of our social media presence, spotting trends, adapting them to the study abroad niche, and building authentic connections with students. This role is perfect for someone who loves experimenting with content formats, thrives on social media culture, and isn’t afraid to be in front of the camera.

The Charter will include

• Script, write, and deliver engaging copy while confidently appearing on camera.
• Create and publish short-form videos (Reels, Shorts, YouTube)
• Spot and adapt trends, memes, and cultural moments to make them relevant for the study abroad audience.
• Manage content calendars, posting, and engagement across social media platforms.
• Track performance metrics and continuously improve based on engagement and growth data.
• Collaborate with designers, editors, and production teams to bring ideas to life.

Ideal Persona Would Have