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Creative Lead - Fast-growing home improvement brand in windows, doors & materials

Creative Lead - Fast-growing home improvement brand in windows, doors & materials

WinnerBrandsMumbai, Maharashtra, India
9 days ago
Job description

Job Title : Creative & Content Lead

Location : Bangalore / Mumbai

Engagement : Onsite

Compensation : Upto 22 LPA

About the employer brand :

We are one of India’s fastest-growing brands in the fenestration (windows & doors) space, transforming living spaces with innovative, design-led solutions. Backed by leading global and Indian investors, and with 800+ projects executed through a nationwide network, we are rapidly scaling to redefine the category with a technology-first and design-driven approach.

Role Overview

We are looking for a Creative & Content Lead to drive our brand storytelling, visual identity, and content strategy across all platforms. This role will be central to shaping how the brand is perceived by customers, partners, and the industry—building distinction, trust, and affinity.

Key Responsibilities

Brand Identity & Guidelines

  • Act as the custodian of the brand’s design consistency, tone, and visual language.
  • Ensure brand guidelines evolve in line with consumer expectations while maintaining integrity.

Organic Social Media

  • Plan, execute, and scale the organic social media calendar across platforms.
  • Drive engagement and build a strong community through innovative content formats.
  • Leverage social insights to optimize and grow organic presence.
  • Team Leadership

  • Lead, mentor, and manage a creative team (designers, copywriters, content producers) along with agencies / freelancers.
  • Deliver high-quality output while ensuring cost efficiency and timely project delivery.
  • Sales Enablement Assets

  • Develop compelling creatives for brochures, ad campaigns, product catalogues, event collaterals, and merchandise.
  • Create impactful presentations, emailers, WhatsApp creatives, and other content to support sales and customer engagement.
  • Influencer & Brand Partnerships

  • Identify, onboard, and collaborate with influencers aligned with the brand ethos (both barter and paid).
  • Build co-marketing initiatives with lifestyle, design, and sustainability-focused brands to expand brand reach.
  • Job Requirements / Mandatory Skills

  • 3–7 years of experience in creative / content marketing or brand communications, preferably in home décor, interiors, or building materials (or agency experience managing clients in this space).
  • Proven ability to inspire and manage creative teams while ensuring brand consistency.
  • Strong design sensibility and ability to work closely with agencies / freelancers.
  • Hands-on experience in content planning, creation, and execution.
  • Demonstrated success in building organic social media presence.
  • Data-driven approach with the ability to refine creative strategies for better outcomes.
  • Why should you apply for this job?

  • Be part of a design-led, tech-first company that is redefining the windows & doors category in India — a sector ripe for disruption.
  • You’ll be the creative force behind one of India’s fastest-scaling consumer brands in the home design and lifestyle space.
  • About WinnerBrands

    At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https : / / www.winnerbrands.in / talentcommunity /

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    Creative Lead • Mumbai, Maharashtra, India

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