We are not a me-too brand. We are category creators.
At SuperBottoms you get to build a category from scratch and not just push another me-too product. SuperBottoms is India's first certified and No. 1 voted eco-friendly cloth diaper brand. From quirky cloth diapers and langots to India's softest underwear, our products are fun, sustainable and affordable. We are now a 100 Cr+ D2C brand trusted by lakhs of parents.
Why We Are Exciting-
Category creators - build something new, not copy what exists
Community driven - learn how to engage and grow a 1 lakh+ strong parent tribe
Innovation every day - freedom to experiment and create in a culture that values ideas
People first - ethical, transparent and caring workplace where teams and communities come first
Planet first - sustainability is at the core of everything we do.
Leadership
- Pallavi Utagi : Founder & CEO
- Salil Utagi : Co Founder & Finance Controller
Visit us : www.superbottoms.com
Our Investors -
Backed by Venture Catalysts, DSG Consumer Partners, Saama Capital, and Lok Capital-believers in our mission to build sustainable consumer brands from India.
Instagram : @superbottomsFacebook : SuperBottomsLinkedIn : SuperBottomsYouTube : SuperBottoms TVParent Tribe : our exclusive 1L+ strong parenting community - do join if you are a parent or tell parents in your circle!About the Role :
We're looking for a Senior Creative Designer who goes beyond execution to conceptualize brand-first, performance-driven campaigns across digital, social, and video-first platforms.
This isn't about just creating "pretty posts" - it's about storytelling, campaign ideation, content experimentation, and trend-responsiveness, all backed by solid design chops and AI-forward thinking.
What You'll Do :
Own Campaign Ideation : Lead concepts for new launches and everyday parenting moments, turning them into integrated social-first campaigns that drive both brand love & performance.Design for Performance : Create thumb-stopping, conversion-driven creatives for Meta, YouTube, and other ad platforms.Lead from the Front : Guide junior designers, freelancers, and agencies with clear briefs, feedback loops, and creative direction.AI & Automation in Design : Experiment with tools like MidJourney, DALL-E, Runway, Figma AI, InVideo, and Stable Diffusion for efficiency and innovation.Build Long-Term Systems : Develop brand guides, design playbooks, and reusable templates for scalability.Explore Platform-Native Formats : Reels, memes, carousels, packaging, UGC-style edits - know what works where and why.Stay Plugged In : Leverage digital & cultural trends to keep the brand vibrant and relevant.What We're Looking For :
6-8 years of experience in creative design (preferably D2C brands or agency).Strong portfolio across branding, motion, packaging, campaigns, and social storytelling - please share upfront.Ability to balance storytelling with performance metrics (hooks, CTAs, trends, scroll behavior).Hands-on expertise with Adobe Suite, Figma, Canva Pro, and other design / motion tools.Proven experience with AI tools for design & content generation.Strong collaboration skills - experience working with marketing teams, founders, and external partners.Leadership mindset with the ability to mentor junior designers and freelance teams.(ref : iimjobs.com)