SuperBottoms - Senior Creative Designer

About the Role

We're looking for a Senior Creative Designer who goes beyond execution to conceptualize brand-first, performance-driven campaigns across digital, social, and video-first platforms.

This isn't about just creating "pretty posts" - it's about storytelling, campaign ideation, content experimentation, and trend-responsiveness, all backed by solid design chops and AI-forward thinking.

What You'll Do

Own Campaign Ideation : Lead concepts for new launches and everyday parenting moments, turning them into integrated social-first campaigns that drive both brand love & performance.

Design for Performance : Create thumb-stopping, conversion-driven creatives for Meta, YouTube, and other ad platforms.

Lead from the Front : Guide junior designers, freelancers, and agencies with clear briefs, feedback loops, and creative direction.

AI & Automation in Design : Experiment with tools like MidJourney, DALL-E, Runway, Figma AI, InVideo, and Stable Diffusion for efficiency and innovation.

Build Long-Term Systems : Develop brand guides, design playbooks, and reusable templates for scalability.

Explore Platform-Native Formats : Reels, memes, carousels, packaging, UGC-style edits - know what works where and why.

Stay Plugged In : Leverage digital & cultural trends to keep the brand vibrant and relevant.

What We're Looking For

• 6-8 years of experience in creative design (preferably D2C brands or agency).
• Strong portfolio across branding, motion, packaging, campaigns, and social storytelling - please share upfront.
• Ability to balance storytelling with performance metrics (hooks, CTAs, trends, scroll behavior).
• Hands-on expertise with Adobe Suite, Figma, Canva Pro, and other design / motion tools.
• Proven experience with AI tools for design & content generation.
• Strong collaboration skills - experience working with marketing teams, founders, and external partners.
• Leadership mindset with the ability to mentor junior designers and freelance teams.

Why SuperBottoms?

At SuperBottoms, we're not just creating products - we're building a movement in the parenting and sustainability space. As a part of our team, you'll get the chance to :

Work on high-impact, creative campaigns that reach millions of parents.

Experiment with the latest AI and design innovations.

Be part of a fast-growing D2C brand shaping the future of parenting.

(ref : iimjobs.com)