Lead - Advertising & Brand Management

JOB ROLE : Lead - Advertising & Brand Management

REPORTING TO : Vertical Head - Advertising & Brand Management

JOB PURPOSE : Support in steering brand in a strategic direction based on the company and its stakeholder's vision.

KEY RESPONSIBILITIES :

• Ability to understand strategic vision and leasing with Vertical Head while delivering the GTM plans for the business concerned.
• Identify clear spaces to deliver brand & marketing solutions in line with the larger business vision & plan with support from the Vertical Head
• Plan project milestones by tracking progress, supporting key activities, and ensuring timely execution as per the plan. Monitor brand performance regularly with KPIs like sales, market share, growth etc
• Manage interactions with external agencies on a Day-to-day basis
• Collaborate with product, sales, customer marketing & other cross functional teams to align marketing efforts.
• Translate brand and marketing activities across different marketing mediums
• Support crafting and own execution of the annual calendar for the portfolio – pivot during the year, when necessary
• Support Communication development and execution across mediums, monitored across pre-defined KPI’s. Monitor KPI's on a regular basis
• Ensure adherence predefined budgets for relevant portfolio
• Provide guidance, support, and mentorship to the team

EDUCATIONAL QUALIFICATIONS

WORK EXPERIENCE

ADDITIONAL REQUIREMENT