Lead Advertising & Brand Management

The purpose of the role is to assist in guiding the brand strategically in alignment with the company s vision and stakeholder expectations. The company is an equal opportunity employer and values diversity at all levels. Women professionals are especially encouraged to apply for this role.

Key Responsibilities :

• Align GTM (Go-To-Market) plans with the strategic vision in coordination with the Vertical Head
• Identify opportunities for brand and marketing solutions aligned with business goals
• Plan and track project milestones to ensure timely execution
• Monitor brand performance using KPIs such as sales, market share, and growth
• Manage day-to-day interactions with external agencies
• Collaborate with cross-functional teams, including product, sales, and customer marketing
• Execute brand and marketing activities across various channels
• Develop and manage the annual marketing calendar; adapt as needed throughout the year
• Support and execute communication strategies across mediums, tracking performance via KPIs
• Ensure marketing activities stay within allocated budgets
• Provide guidance and mentorship to the marketing team

Educational Qualifications And Experience :

Skills Required

Marketing, Consumer Behavior, Market Research, Brand Positioning, Competitive Analysis