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Brand Strategy Lead

Brand Strategy Lead

Amura HealthChennai, Republic Of India, IN
10 hours ago
Job description

Job Description

Amura’s Vision

We believe that the most under-appreciated route to releasing untapped human potential is to build a healthier body, and through which a better brain. This allows us to do more of everything that is important to each one of us. Billions of healthier brains, sitting in healthier bodies, can take up more complex problems that defy solutions today, including many existential threats, and solve them in just a few decades.

Billions of healthier brains will make the world richer beyond what we can imagine today. The surplus wealth, combined with better human capabilities, will lead us to a new renaissance, giving us a richer and more beautiful culture. These healthier brains will be equipped with deeper intellect, be less acrimonious, more magnanimous, and have a kinder outlook on the world, resulting in a world that is better than any previous time. We find this vision of the future exhilarating. Our hopes and dreams are to create this future as quickly as possible and ensure that it is widely distributed and optimized to maximize all forms of human excellence.

Role Overview

The Head of Brand will be responsible for owning and shaping the Amura brand end-to-end. This is a highly strategic leadership role for someone who has worked across different brand environments, D2C / consumer brands, premium lifestyle brands, wellness, healthcare, technology, or agencies and understands how brands evolve across scale. You will craft, refine, communicate, and protect the brand’s narrative, identity, and market position. You will lead brand campaigns, storytelling, content frameworks, category positioning, and cultural relevance efforts in close alignment with Product, Growth, Creative, Social, UX, and Leadership teams.

We are looking for someone who is strategic, articulate, imaginative, deeply curious, and comfortable leading both high-level brand thinking and real-world execution.

Key Responsibilities

1. Brand Leadership & Positioning

  • Own the brand vision and long-term storytelling roadmap.
  • Define and evolve the core brand positioning and competitive narrative.
  • Translate brand philosophy into real, tangible customer experiences.

2. Cross-Functional Influence

  • Partner closely with Product, Growth, Sales, Operations, UX and Leadership to ensure brand consistency and strategic alignment.
  • Act as the cultural and creative north star for the organization.

    • 3. Identity & Messaging

  • Lead the evolution of the visual and verbal identity systems across markets and touchpoints.
  • Ensure consistent and meaningful brand expression in every detail — from campaigns ton packaging to customer communication.

    • 4. Innovation & Category Development

  • Work with Research and Product teams to shape new product development guided by brand purpose and cultural insight.
  • Identify emerging opportunities that strengthen category leadership.

    • 5. Brand Campaigns & Storytelling

  • Lead the creation of high-impact, emotionally resonant brand campaigns.
  • Guide creative briefing, review, narrative structure, and final messaging decisions.

    • 6. Insight & Cultural Intelligence

  • Continuously scan cultural, behavioral, and consumer trends.
  • Use insight to refine messaging, unlock growth opportunities, and maintain cultural relevance.

    • What We’re Looking For

  • 8–14 years of experience across brand-building roles (brand-side, agency, consumer, lifestyle, wellness, FMCG, healthcare, luxury, tech — diverse experience is a plus).
  • Proven ability to build brand identity systems, communication frameworks, and positioning that can scale.
  • Experience working across multiple functions and influencing stakeholders at leadership level.
  • A portfolio or track record that demonstrates.
  • Narrative craft
  • Visual and verbal brand development
  • Strategic clarity
  • High-quality execution
  • Strong communication, storytelling, analytical and creative thinking ability.
  • Someone who thinks long-term, acts with conviction, and cares deeply about meaning and experience.

    • Why Amura

  • You will be shaping a brand with a mission that is culturally meaningful and future-defining.
  • You will work with leaders and teams who value intelligence, thoughtfulness, depth, and human excellence.
  • You will help redefine what a health-first, capability-enhancing life can look like for millions.

    • Here are answers to some questions you may have

    Where is your office?

    Chennai (Perungudi)

    Work Model

    Work from Office – because great stories are built in person!

    Do you have an online presence?

    https : / / amura.Ai (we are @AmuraHealth on all social media)

    For better insights :

    https : / / drive.Google.Com / file / d / 11UHgXqYc7XSJ3IAdFyEm-EurgOzqsmzA / view?usp=sharing

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    Strategy Lead Strategy • Chennai, Republic Of India, IN