Digital Engagement Lead

Company Description

Pepmedia is a dynamic digital marketing agency based in Mumbai, specializing in creating impactful digital experiences. Our team of young, innovative creators is dedicated to helping businesses elevate their stories and captivate their audiences. We offer a comprehensive range of services, including website design, SEO, social media marketing, performance marketing, and data analytics. At Pepmedia, our client-centric approach ensures that your goals and vision drive our strategies, maximizing ROI and fostering lasting connections.

Role Description :

As a Social Media Manager at PepMedia , you will be responsible for developing, executing, and overseeing high-impact social media strategies that enhance brand visibility, engagement, and growth across platforms. You’ll lead creative campaigns, manage client accounts, and work closely with our content, design, and performance teams to deliver results that align with each brand’s unique voice and goals. This is a role for someone who is both strategic and hands-on — a storyteller who can turn data into direction and creativity into measurable impact. Daily tasks include content creation, scheduling posts, monitoring social media metrics, and collaborating with the digital marketing team to optimize social media campaigns.

Key Responsibilities :

• Develop and implement social media strategies to achieve brand and business objectives.
• Plan and manage content Strategy & calendars across multiple platforms (Instagram, Facebook, LinkedIn, YouTube, X, etc.).
• Lead creative direction for social content — visuals, copy, reels, and campaign ideas.
• Oversee and guide the social media team , ensuring content quality, tone, and consistency.
• Collaborate with the design, video, and strategy teams to execute integrated marketing campaigns.
• Monitor performance using tools like Meta Business Suite and other social media insights dashboards .
• Engage with the online community, influencers, and brand partners to strengthen brand presence.
• Stay updated with trends, algorithms, and platform updates to keep brands ahead of the curve.
• Prepare monthly reports highlighting key metrics, insights, and recommendations for improvement.

Skills & Qualifications :

What We Offer :

Salary -

₹3.0 – ₹5.4 LPA