Content & Engagement Lead

Qualification : Bachelor's degree / Master's degree in marketing, communications, journalism or a related field with strong interpersonal skills.

Experience : 1-3+ years of experience as content writing, content strategist or similar role preferably in wealth management / service industry.

Roles & Responsibilities :

• Creating and publishing content with :
• Trending topics
• Educational topics around macro, asset, wealth management etc.
• Podcast series & other creative ideas
• Developing and executing a comprehensive content strategy that aligns with the company's goals, target audience and brand identity.
• Managing the development of content - should be able to work with the entire ecosystem from creating high-quality and compelling content to editing to production leading to generating higher engagement across social media platforms, including websites, blogs, social media and email marketing campaigns.
• Collaborating with cross-functional teams to gather information and develop content that supports marketing initiatives and thought leadership.
• Create and manage editorial calendar to deliver timely content across various digital platforms.
• Research industry trends, market insights and competitor analysis to inform content development and identify opportunities.
• Stay updated with industry best practices, emerging trends and evolving content formats to enhance content marketing initiatives continually.
• Collaborate with designers, videographers and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets.
• Excellent communication, collaboration, and interpersonal skills.
• Ability to work independently, manage multiple tasks effectively, and meet deadlines.

Skills Required

Research, Email Marketing, Content Strategy, Content Writing