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Marketing Strategist
Relinns TechnologiesMohali, Punjab, IN30+ days ago
Job descriptionDevelop and implement forward-thinking marketing strategies tailored to SaaS products, ensuring alignment with business objectives and product lifecycle goals. Identify and prioritize target audience segments to drive engagement, customer acquisition, and product adoption. Craft compelling value propositions and messaging frameworks to position products competitively in the market. Conduct comprehensive research to uncover industry trends, customer pain points, and competitive insights for differentiation. Plan and execute data-driven demand generation initiatives across digital, email, social media, and paid advertising channels. Focus on lead nurturing, customer retention, and reducing churn through targeted campaigns. Design and manage multi-channel marketing campaigns in collaboration with creative and content teams. Analyze campaign performance using analytics tools, tracking KPIs like Customer Acquisition Cost (CAC), Lifetime Value (LTV), Return on Investment (ROI), etc. Leverage data insights to optimize campaigns and inform future strategies. Work closely with product management, sales, and customer success teams to ensure cohesive marketing efforts and successful product launches. Develop and manage the marketing budget, ensuring efficient allocation and cost-effectiveness. Provide regular reporting on expenditures and ROI to justify investments. Stay updated on emerging SaaS marketing tools, techniques, and platforms to maintain a competitive edge. Experiment with innovative marketing strategies and share advancements with the team to foster continuous learning and adaptation. The organization is led by an IIM alumnus who built it on a strong set of values. Join a fast-paced team of like-minded individuals who share the same passion as you with whom you'll tackle new challenges every day. Work alongside an exceptionally talented and intellectual team, gaining exposure to new concepts and technologies. Enjoy a friendly and high-growth work environment that fosters learning & development.
About the role :
We are seeking an experienced Marketing Strategist with a strong background in planning and implementing marketing initiatives, particularly for SaaS products. This role involves driving customer acquisition, enhancing brand visibility, and achieving product-market fit through innovative, data-driven strategies. The ideal candidate will take ownership of strategic planning, execute comprehensive marketing campaigns, and collaborate cross-functionally to maximize profitability and market share while maintaining consistency across all marketing efforts.
What you need for this position :
- Master’s degree in Marketing, Business Administration, or a relevant field.
- 2 to 5 years of experience in marketing roles, preferably in a product company (experience with SaaS products is highly preferred).
- Experience in marketing roles with a proven track record of managing comprehensive strategies is a plus.
- Hands-on experience in planning and executing marketing strategies and campaigns.
- Proficiency in CRM software and Content Management Systems.
- Strong grasp of market research techniques, data analysis, & statistics methods.
- Thorough knowledge of strategic planning principles and marketing best practices.
- Excellent communication, interpersonal, and presentation skills.
- Analytical mindset with a focus on data-driven decision-making.
- Familiarity with agile development methodologies is preferred
What you will be doing :
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Marketing Strategist • Mohali, Punjab, IN
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