Rudra Innovatives - Strategic Marketing Lead

Strategic Marketing Lead - B2B IT Services

About Rudra Innovative Software :

Founded in 2010, Rudra Innovative Software is a globally recognized software development company delivering end-to-end digital solutions. Rated highly on Clutch and Upwork, we specialize in custom software development, SaaS applications, mobile app development, and emerging technologies. Our robust delivery frameworks and client-centric approach have helped us successfully execute projects for startups, SMEs, and enterprises worldwide.

Role Overview :

We are seeking a strategic, data-driven, and visionary Strategic Marketing Lead to drive growth in our B2B IT services vertical. This is a senior-level position focused on developing and executing impactful marketing strategies aligned with business goals. The ideal candidate will be responsible for leading market research, positioning, brand development, demand generation, and go-to-market strategies that attract, engage, and convert enterprise clients.

Key Responsibilities :

Strategic Planning and Execution :

• Develop and own the end-to-end marketing strategy for B2B IT services.
• Align marketing objectives with company-wide business goals to drive lead generation and revenue growth.
• Define and monitor KPIs across campaigns and continuously optimize for performance and ROI.

Market Intelligence & Competitive Analysis :

Brand and Positioning :

Campaign Management & Demand Generation :

Content Strategy :

Cross-functional Collaboration :

Qualifications and Skills :

(ref : iimjobs.com)