Sr. Content Writer / Strategist / Brand Builder

Key Responsibilities :

1. Content Strategy Development :

o Create and execute a complete content strategy aligned with lead generation

and brand awareness goals.

o Research industry trends, competitor content, and audience needs to drive

relevant and engaging content.

2. Content Creation :

o Write and develop high-quality content, including blog posts, case studies,

white papers, eBooks, infographics, web content, video scripts, and email

campaigns.

o Produce engaging and informative content that positions RChilli as a thought

leader in the HR tech and recruitment space.

o Develop content to support product launches, marketing campaigns, and

sales enablement.

3. Lead Generation and Content Marketing :

o Create content optimized for SEO to drive organic traffic and generate

qualified leads.

o Collaborate with the SEO team to ensure content is aligned with target

keywords and search intent.

o Design and implement content distribution plans across relevant channels

(website, social media, email, LinkedIn, etc.).

4. Case Studies and White Papers :

o Research and create detailed case studies highlighting client success stories

and RChilli's impact.

o Write technical and business-focused white papers that demonstrate product

value and address industry pain points.

5. Email and Campaign Content :

o Develop compelling email sequences, drip campaigns, and newsletters to

nurture leads and drive conversions.

o Collaborate with the marketing team to create campaign-specific landing

pages and content.

6. Visual Content Collaboration :

o Work with the design team to develop infographics, video scripts, and other

visual content that complements written content.

7. Thought Leadership and Branding :

o Contribute to establishing RChilli's brand voice and thought leadership in the

industry.

o Regularly publish content on LinkedIn and other platforms to enhance brand

credibility.

8. Content Performance Analysis :

o Monitor and analyze content performance metrics to refine and improve

content strategies.

o Leverage data insights to create high-performing content that resonates with

target audiences.

Requirements :

 Minimum 4-6 years of experience in content writing, preferably in the SaaS industry.

 Proven track record of developing and executing successful content marketing

strategies.

 Exceptional writing, editing, and proofreading skills with a keen eye for detail.

 Strong understanding of SEO, keyword research, and content optimization.

 Experience in creating long-form and short-form content.

 Ability to work independently and collaboratively in a fast-paced environment.

 Excellent research skills and the ability to translate complex concepts into engaging

content.

 Familiarity with content management systems (HubSpot etc.) and marketing

automation tools.

Education and Qualifications :

 Bachelor's degree in English, Journalism, Communications, Marketing, or a related

field.

 Master's degree in Mass Communication, Journalism, or MBA in Marketing is highly

preferred.

 Additional content marketing, digital marketing, or SEO certifications will be an

advantage.